Spotify, the world's largest music streaming service, said on the 9th that it has introduced an in-app feature called "Import my music," which lets users easily transfer playlists of their favorite tracks.
Music streaming services have a lock-in effect, making it hard for users to leave an ecosystem once they start using a particular platform. Because music people have enjoyed over a long time is organized on that platform in the form of playlists (lists of tracks), there is less incentive to use another platform.
In response, Spotify said it added a feature that lets users import playlists from other music streaming platforms into Spotify with a single click.
In the Spotify mobile app, go to the "Your Library" tab, tap "Import my music" at the bottom of the screen, consolidate your TuneMyMusic account, and select the platform to import from; the playlist will then be automatically created in the Spotify library.
A Spotify official said, "A playlist is more than just a list of songs; it holds each person's moments, memories, and the tastes built up over a long time," adding, "By using 'Import my music,' you can carry over your existing music experience as is, without having to recreate playlists on Spotify from scratch."
The new feature is available directly in the Spotify mobile app and is enabled through integration with the playlist transfer tool TuneMyMusic.
The move is seen as an effort to attract new users in an increasingly competitive music streaming market. Thanks to its strengthened collaboration with Naver and the introduction of an ad-supported free plan and a student plan, Spotify's users in Korea have been growing rapidly. The domestic monthly active users (MAU) recently surpassed 2 million, ranking fourth after YouTube Music, Melon, and Genie Music.