LG Electronics said on the 9th that it hosted "LG InnoFest 2026 Asia-Pacific" in Busan, inviting major retail transaction partners and media from more than 20 countries in the Asia-Pacific region to showcase new products and business strategies.
The event, which runs for four days from the 7th, follows the Middle East and Africa in Feb. and Central and South America in Mar., and targets the Asia-Pacific region. The Asia-Pacific is a large market with a population of about 4.4 billion, excluding the Middle East and Central Asia. LG Electronics prepared the largest exhibition hall among this year's InnoFests. The venue is designed with spaces from K-dramas as motifs so that attendees can directly experience the K-lifestyle.
LG Electronics exhibited its WashTower, which improves space efficiency with an integrated tower design of a washer and dryer. Along with 24- and 27-inch models, it unveiled a new 25-inch WashTower. The global cumulative sales of LG Electronics' WashTower have surpassed 3.2 million units.
LG Electronics also newly introduced a lineup of heat pump dryers with the industry's best energy efficiency. In addition to the "WashCombo," which handles washing and drying in one go, it also showcased dryer models equipped with more granular functions.
It also displayed: ▲ an ice- and water-dispensing refrigerator that provides four types of ice, reflecting the hot Southeast Asian climate ▲ a convertible refrigerator that can freely switch between refrigerator and freezer modes depending on use ▲ the Fit&Max refrigerator, which minimizes the gap with the wall to deliver a clean design and ample storage space at the same time.
To target the Asia-Pacific business-to-business (B2B) and built-in markets, it also showcased: ▲ a dishwasher that finishes washing and drying within one hour ▲ an oven that identifies ingredients with a camera and recommends recipes ▲ a downdraft hood installed as an integrated unit with an island countertop to enhance both design and functionality ▲ commercial laundry appliance solutions.
It also created a space to experience "UP Appliances," which continuously upgrade appliance functions through the ThinQ AI home platform. First introduced in Korea in 2022 as an industry first, UP Appliances expanded service areas to major Asian countries such as Taiwan and Vietnam starting in Jan. this year after North America in 2023 and Europe in 2025. The "subscription business," which combines products with care services, is also accelerating overseas expansion with the Asian market as a bridgehead. LG Electronics is rolling out the subscription business in major Asian countries including Malaysia, Thailand, Taiwan, Singapore and Vietnam.
In brand evaluations conducted last year by Australia's consumer media "CHOICE," LG Electronics was named the top brand in the most categories of home appliances, including dryers, top-load washers and cordless stick vacuums, and was selected as the top brand in TVs for the 10th consecutive year.
Kim Jae-seung, executive vice president and head of Asia region at LG Electronics, said, "The Asia-Pacific region is a key market in the Global South where demand for premium appliances is growing rapidly," adding, "We will provide differentiated experiences to Asia-Pacific customers by putting forward innovative products and solutions."