Salesforce, Inc. proposed a corporations operating model in which artificial intelligence (AI) performs actual work, centered on the collaboration platform Slack. The idea is to go beyond a simple Q&A chatbot and implement an organization where AI works by introducing AI agents that directly handle tasks across corporations.
Since acquiring Slack for about 3 trillion won in 2021, Salesforce, Inc. has been reorganizing it as a core platform. Slack, once a message-based collaboration tool, has expanded into a central space where communication, data, and work systems within corporations converge. Salesforce, Inc.'s strategy is to combine AI with this and elevate Slack into a platform at the level of a corporations operating system (OS).
◇ Scattered work is pulled into Slack
Salesforce, Inc. Korea held a press briefing at the Conrad Seoul in Yeouido on the 8th and unveiled its Slack-based "Work OS" strategy and the next-generation AI agent "Slackbot" for the first time in Korea. Inside Slack, people, data, applications, and AI agents are connected in a single flow to carry out real work.
Park Se-jin, head of Salesforce, Inc. Korea, said, "Whenever technology changes, we have focused less on which features to build and more on how people will work," adding, "We are now moving beyond chatbots that answer questions to the agent stage that completes tasks." Park added, "Going forward, agents will take execution while people set the direction."
The core of this announcement is redefining Slack as an "agentic Work OS." Whereas existing collaboration tools stopped at information sharing, the explanation is that Slack is evolving into an execution platform where AI performs actual work.
Kim Go-jung, head of Slack Korea, said, "Analyses show about 70% of the tasks employees perform can be automated with AI," adding, "It is time not to attach AI to parts of work, but to redesign how we work itself." Kim emphasized, "Context switching across multiple applications reduces productivity by about 40%," and "Slack is designed as a platform to handle all work through a single interface."
The Slackbot unveiled that day focuses on "task execution." It includes "meeting intelligence," which automatically records and summarizes meeting content and then links to follow-up actions; "AI skills," which automate repetitive tasks; and a "desktop assistant" that performs work across multiple applications.
Ju Da-hye, a solutions engineer at Slack Korea, said, "Slackbot is a personalized AI agent that goes beyond simple information search to perform actual work," adding, "You can call multiple agents from a single interface to complete tasks end to end."
In the demo Ju demonstrated, a new product launch project was used as an example to show how multiple AI agents are linked to handle everything in Slack at once—from competitor analysis to report writing to creating marketing drafts. Customer claim analysis also connected with CRM data to enable automatic classification and response.
◇ AI performance measured by "work completed," not usage
The effects of adopting Slackbot were also presented. According to Salesforce, Inc., up to 90 minutes of daily work time per employee was reduced, and at the team level, productivity improved by up to 20 hours per week. This corresponds to an economic value of about $6.4 million.
Salesforce, Inc. also changed how it measures AI performance. Instead of simple usage, it will use the "agent work unit (AWU)," the unit of actual task execution, as the standard. Kim Geun-myeong, an enterprise architect at Salesforce, Inc. Korea, said, "Simple searches or summaries amount to token usage, but AWUs mean doing real work, such as writing emails or updating data," adding, "It is a metric that shows how much practical business value AI created."
Domestic corporations' cases were introduced on site. Karrot Market integrates and manages distribution notifications, incident response, decision records, and the overall scope of work through Slack. Karrot Market engineer Lee Hae-chan said, "Slack serves as the organization's 'living memory,' going beyond a simple communication tool," adding, "AI agents have the greatest effect when they operate in this space."
Woowa Brothers, which operates the Baemin delivery app, also handles work by connecting internal systems and external partners around Slack.
Lee Cheong-gyu, an engineer at Woowa Brothers, said, "As time goes by, Slack becomes a space where not just conversations but the work flow itself accumulates," adding, "The cost of context switching has dropped significantly." Lee added, "With Slackbot, unnecessary communication costs will drop significantly as well."
Salesforce, Inc. emphasized an open structure regarding concerns about lock-in to an AI platform. Architect Kim said, "Salesforce, Inc. aims for a structure where various external AI models and agents can be used together," adding, "It is also possible for corporations to select and consolidate their own models."