LG Uplus will expand the data allowance of its flagship roaming product, "Roaming Pass," by up to two times. The revamped Roaming Pass will take effect on May 1 to meet demand during the early May holiday period.
The core of this revamp is incorporating into the regular plan the "double data" promotion that had been offered temporarily through April. The aim is to reduce the burden of data use while abroad and improve customer convenience.
LG Uplus said it moved to revamp the product in light of rising overseas travel expense due to higher fuel surcharges and exchange rates, and growing travel demand during the bridge holiday period. The company also emphasized that, unlike low-cost eSIMs or local SIMs, Roaming Pass is a premium roaming service with stability and convenience.
The guidance text messages sent to subscribers will also be updated. The messages will be organized so users can check scattered roaming information at a glance, improving ease of use. In addition, subscribers on certain plans or higher will receive free in-flight Wi-Fi vouchers and flight delay compensation insurance.
Im Hye-kyung, head of rate plans at LG Uplus, said, "If you share the increased data with family or friends, satisfaction will be even higher," adding, "We will continue to strengthen practical benefits that customers can feel."