OpenAI is pursuing a collaboration with Shinsegae Group to use artificial intelligence (AI) to personalize and intuitively improve the shopping experience.
OpenAI Korea said on the 6th that it signed a memorandum of understanding (MOU) for "AI commerce business cooperation" with Shinsegae Group at the Westin Josun Seoul, and that the two sides will cooperate on adopting AI commerce, developing an AI shopping agent, and AX (AI transformation).
Through this collaboration, the two companies plan to apply AI technology to the retail environment and build a setting where users can conduct the entire process more easily, from exploring products and creating shopping lists through conversation to payment and delivery.
Starting with E-MART, Shinsegae Group will gradually expand AI-based commerce experiences across major affiliates and also push ahead with developing an AI shopping agent that reflects individual preferences and context.
OpenAI will also support Shinsegae Group's AI adoption and work together to create various use cases to improve work productivity and discover new business opportunities.
Kim Kyung-hoon, head of OpenAI Korea, said, "We are pleased to explore, together with Shinsegae Group, a variety of possibilities for AI to make customers' everyday shopping experiences easier and more useful," adding, "We will continue technical support and collaboration so Shinsegae Group can implement new AI-based customer experiences."
Lim Young-rok, head of corporate strategy at Shinsegae Group (president), said, "AI commerce will redefine the standards of the future retail market beyond the divide between online and offline distribution," adding, "We will strengthen customer-tailored, hyper-personalized AI commerce and build an AI-centered structure across the group."