Samsung Electronics' "Galaxy S26 Ultra" took first place in smartphone evaluations by consumer union magazines in seven major European countries.
The "Galaxy S26 Ultra" was selected as the best smartphone by consumer union magazines in major European countries, including the United Kingdom's "Which?," France's "Que Choisir," Italy's "Altroconsumo," Spain's "OCU," Portugal's "Deco Proteste," Belgium's "Test Achats," and Sweden's "RAD&RON."
Consumer union magazines in major European countries provide consumers with expert comparisons of product performance, price, and more, and the company said their credibility with the market and consumers is high because they are published by nonprofit consumer organizations.
The evaluations have been conducted since the 11th, when the Galaxy S26 series was released. In particular, in Italy, Spain, Portugal, and Belgium, it won the "Best of Test" award, which means the best among the products tested by each consumer union magazine's experts.
The United Kingdom's consumer union magazine "Which?" ranked the "Galaxy S26 Ultra" first with a total score of 87 in its smartphone rankings. It especially gave high marks to the security performance of the new "privacy display." Tied for second were the "Galaxy S25 Ultra" and "Galaxy S25+," each with 85 points.
In addition, France's consumer union magazine "Que Choisir" also placed the "Galaxy S26 Ultra" first with 17.0 points. Italy's consumer union magazine "Altroconsumo" gave the "Galaxy S26 Ultra" 84 points, ranking it first. Spain's consumer union magazine "OCU" picked the "Galaxy S26 Ultra" as No. 1 with 84 points.
Meanwhile, Samsung Electronics' "Galaxy S26 Ultra" won "Best in Show" at MWC, the world's largest mobile communications trade show, held in Barcelona, Spain, on the 4th.