SK Telecom will overhaul its T Membership to enhance customer benefits and convenience. SKT said on Apr. 1 that it will expand the "0 day" program for customers ages 13–34 into "0 week," introduce VIP-only perks, and strengthen a customer-tailored membership program.
The biggest change is the introduction of "0 week." Previously, on the 10th, 20th, and 30th of every month, customers had to choose and use only one benefit per day, but going forward they can freely use various benefits for five days during the first week of each month. "0 week" will be integrated with "T day," allowing customers to check all benefits at once without moving to a separate menu.
The first "0 week" will run from the 6th to the 10th. SKT will offer a Tous les Jours "Real Brownie" coupon to the first 300,000 people and has prepared partner benefits such as discounts on popular Gong cha drinks, a No Brand Burger set 1+1, and Yogiyo Samcheop Bunsik discounts. It will also run promotions for discounts on exhibitions and musicals and a ticket giveaway for the Seoul Jazz Festival.
Benefits for VIP customers will also increase. "VIP Chance," an additional discount program, will be added to "T day," and "VIP only," an exclusive perk, will be added to "Happy Hour." In addition, SKT plans to expand personalized benefits by operating device-tailored "Club Memberships," including "Club Galaxy S26" for customers who activate the Galaxy S26. Yoon Jae-woong, head of SKT's Product & Brand Office, said, "We revamped it so customers can use a wider range of membership benefits more easily and conveniently."