Naver Series, the web novel, webtoon, and book platform operated by Naver Webtoon, said on the 30th that its "Strongest new release" campaign has established itself as a key driver of long-term popularity.
"Strongest new release" is a campaign that selects new serials with both artistic quality and popular appeal and introduces them intensively, and it is showing results that go beyond short-term promotion by encouraging reader retention and continued consumption.
The first selection, "Urban vagabond reload," showed a long-term settling effect, with the number of downloads more than five times higher than before even after the campaign ended. The second selection, "Gained the brain of omnipotence," also saw downloads increase more than fivefold during the campaign, and a "ripple effect" was confirmed as the author's previous works were revisited.
Based on these results, Naver Series selected "Even if I have to go into debt, shouldn't I save the world" as the third "Strongest new release" and is running the campaign.
This campaign will run for three weeks from Mar. 30 to Apr. 19, and in the first week, the number of free episodes will be expanded from the existing 25 to 50. During the following period, various benefits have been prepared, such as awarding reward cookies when viewing paid and free episodes.
Centered on the coming-of-age narrative of a protagonist who sets out to save humanity in a world on the brink of destruction, the selected work has been building a fandom from the outset with its unique setup and worldbuilding.
Author 1_394 said, "I am grateful to have the opportunity to meet readers," and noted, "I will deliver enjoyment to more readers with a devoted serialization."