Devsisters said on the 30th that it opened "Cookie Run in Lotte World Aquarium: Sea Adventure Exhibition" together with Lotte World Aquarium.
The exhibition drew strong interest and saw large crowds, especially families, over its first weekend after opening on the 27th. Photo spots, hands-on zones, and performance programs using the Cookie Run IP helped drive visitor traffic.
The exhibition is based on the concept of the undersea palace from Korean folktales. Starting with a large air balloon at the entrance, visitors can experience stories that combine cookies and marine life across nine themed spaces. Various areas, including the main tank, are operated as photo zones, boosting on-site immersion.
On-site events also were well received. Greetings, street performances, and photo times featuring Brave Cookie and Sea Fairy Cookie encouraged visitor participation.
The hands-on content "AR Stamp Tour" is also being offered. Visitors can complete missions using AR markers throughout the aquarium and receive rewards.
Merchandise also drew a response. The "random keycap keyring," pre-released at the Aqua Shop, sold out its initial supply in three days after opening. Additional products are slated to be unveiled in early April.
A Devsisters official said, "We introduced new experiential content that combines online and offline based on the Cookie Run IP," adding, "We will continue to expand content so visitors can enjoy the aquarium in new ways."