Samsung Electronics TVs are on display at an electronics store in Seoul./Courtesy of Yonhap News

Samsung Electronics' TV ranked No. 1 in "best TV brands of 2026," selected by the influential U.S. consumer outlet Consumer Reports.

On the 29th, the U.S. consumer outlet Consumer Reports recently ranked Samsung Electronics No. 1 among TV brands in a comprehensive evaluation of reliability, customer satisfaction, price competitiveness, and more.

The evaluation reportedly proceeded in parallel with performance tests for picture quality, HDR, motion blur, and sound quality. The criteria were strengthened to reflect data privacy and security items, which have grown in importance.

Samsung Electronics posted an overall score of 74, beating LG (72), Roku (71), and Sony (70). In particular, Samsung Electronics' 65-inch OLED TV model scored 91 in testing, earning a top-tier rating.

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