Samsung Electronics said on the 27th that it signed a global partnership with HYBE and will carry out Galaxy-based collaboration at "BTS The City Arirang Seoul."
The collaboration focuses on using smartphone cameras and artificial intelligence (AI) features to capture and share the emotion of performances. Samsung Electronics plans to release concert videos shot on the "Galaxy S26 Ultra" through its social media channels.
Samsung Electronics will also take part in the participatory project "BTS The City (BTS THE CITY)" held in concert host cities. In Korea, BTS The City Arirang Seoul will run from Mar. 20 to Apr. 19.
Tied to BTS's comeback, HYBE will stage a variety of attractions and events across Seoul as an "urban play park," and Samsung Electronics will join by running various Galaxy experience programs.