SK Telecom said on the 27th that, ahead of its 42nd anniversary, more than 80 people, including CEO Jung Jai-hun and all executives as well as Commissioners of the Customer Trust Committee, carried out customer visits.
On the 27th, as his first move after being appointed CEO on the 26th, Jung visited the Gwanin Senior College in Pocheon, Gyeonggi Province, and met 50 senior customers. There, the company said it conducted digital safety training to prevent voice phishing, performed mobile phone checkups, provided consultations on telecommunications services, and heard customer opinions.
In response to seniors' complaints that too many functions are inconvenient, Jung said, "The more technology advances, the better accessibility should become," adding, "We will work to create safer services and find ways to make it easy for seniors to learn how to use them," according to the company.
On the same day, SKT executives and employees also visited senior customers in Icheon and Yangpyeong in Gyeonggi Province, in addition to Pocheon, and provided telecommunications consultation services and digital safety training.
They also visited customer centers, agencies, and an airport roaming center to hear from customers and listen to employees' concerns, and stopped by the Siloam Center for the Visually Impaired in Gwanak District, Seoul, to exchange views on smartphone accessibility and improvement plans.
SKT said it will make on-site visits by management a regular practice so they can hear customer voices, while also pursuing ▲ listening to the customer advisory panel ▲ communication with external experts in connection with the Customer Trust Committee ▲ AI-based analysis of customer feedback.
Jung said, "Even in the age of artificial intelligence (AI), the value that must not change is the customer," adding, "We will not stop at listening to customers' voices but will execute so that it leads to changes customers can feel."