Kakao Entertainment said on the 27th that it will expand connected online and offline fan experiences for Samsung Lions professional baseball fans.
Berriz, Kakao Entertainment's global K-culture fan platform, opened the Lions Team Store offline mall following the Samsung Lions' official online store. Going beyond simple product sales, it is designed as an experience-focused space to expand fan engagement.
The store applies a ballpark concept centered on the club's signature blue color, creating a realistic feel with an entrance shaped like home plate and base lines, an infield diamond flow, and ground-style interiors. It also features a central media structure, player graphics, photo zones, and pop-up zones so fans can experience the brand with all five senses.
Product competitiveness has also been strengthened. Including the Dynasty replica uniform, about 70 types of merchandise such as jackets, ball caps, and cheering items are being introduced, drawing strong interest from fans. In particular, the replica products that reproduce uniforms from past championship seasons saw strong response immediately after launch.
Connected online and offline services are also being expanded. A linked on-site pickup service has been introduced, allowing customers to purchase products on the Berriz shop and pick them up at the stadium, improving convenience.
A Kakao Entertainment official said, "Through Berriz, we plan to continue expanding fan experiences in which fans not only consume content but also directly experience and participate."