Samsung Electronics said on the 27th that it signed a global partnership with HYBE and will collaborate on the group BTS' comeback world tour "Arirang."
Through this collaboration, Samsung Electronics will use the new "Galaxy S26 Ultra" to capture vivid footage from the concert venues and present it to fans worldwide via its social media channels. It will also take part in HYBE's participatory project "BTS The City," held in the tour's host cities.
In Korea, the program will run through the 19th of next month, and Samsung Electronics will offer various Galaxy experience events across downtown Seoul. In particular, visitors to "Samsung Gangnam" can create self-stickers using the Galaxy S26 series' AI-based "Creative Studio" through QR verification. Limited-edition MD will be provided to participants.
Choi Seung-eun, head of marketing center (vice president) of the MX division at Samsung Electronics, said, "We resonate with the authenticity, self-expression, and positive influence shown by BTS and its fandom," adding, "Through this collaboration, Galaxy will support making the moments of the performance more meaningful to experience and share as a medium that connects artists and fans."
HYBE CEO Lee Jae-sang said, "Fans have always been the most important presence in creating our music and journey together," adding, "By collaborating with Samsung Electronics, we hope fans can experience the performances more vividly and remember them for a long time."
The world tour "Arirang" will start in Goyang in Apr., move to Busan in Jun., London in Jul., and continue in major cities around the world through 2027.