The three mobile carriers all raised the common subsidy for Samsung Electronics' flagship smartphone, the "Galaxy S26" series, to as much as 500,000 won.
According to the industry on the 25th, SK Telecom, KT and LG Uplus doubled the Galaxy S26 series common subsidy from about 250,000 won to 500,000 won on this day.
Adding an extra subsidy of 75,000 won—typically 15% of the common subsidy—brings the maximum discount a consumer can receive to 575,000 won.
As a result, the Galaxy S26 256GB model, which has a list price of 1,254,000 won, can be purchased for about 679,000 won on the condition of maintaining a high-priced plan for a certain period. The industry noted it is unusual that the common subsidy for the Galaxy S26 series, unveiled on the 26th of last month, was expanded significantly just one month after launch.
The move is seen as a step to spur sales. The Galaxy S26 series achieved the highest sales among all Galaxy S series by recording 1.35 million units in domestic preorders, but sales growth reportedly slowed as public interest and replacement demand have recently eased somewhat.