Kakao Entertainment said on the 25th that to mark the first anniversary of launching the global K-culture fan platform Berriz, fans in 202 countries participated, establishing it as a global platform.
In just one year of service, Berriz saw overseas users account for 80% of all subscribers, with users joining from a range of countries including Korea, Indonesia, the United States, and Taiwan. Over the past year, fans logged 60 million live cheers, 13 million likes, and 2 million posts, sustaining engagement.
Communities for a range of K-pop artists, including IU, IVE, (G)I-DLE, and Monsta X, have formed on the platform, and it strengthened the user experience through artist–fan communication features and by expanding content IP.
In particular, through the AI (artificial intelligence)-based "AI persona" feature, it provides a new form of fan experience in which characters and fans communicate, and it supports fandom activities with content based on comment analysis.
A Kakao Entertainment official said, "It has grown into a space where global fans communicate," adding, "We will continue to strengthen our competitiveness through a variety of K-culture IP and technology-based services."
To mark its first anniversary, Berriz is holding a fan-participation event, "1st Best Bias Contest," and the selected artist is scheduled to be revealed in early May through outdoor ads at major locations in Seoul.