Meta, Facebook's parent company, said on the 25th that it held a "K-brand U.S. market entry boot camp" to support Korea's small and midsize businesses in entering the U.S. market.
Held as a webinar over three sessions from Mar. 16 to 20, the boot camp was prepared for small and midsize advertisers in Korea getting ready to enter the U.S. market. It provided a comprehensive guide covering everything from basic information for market entry to practical marketing strategies so Korean brands can successfully establish themselves in the United States.
The boot camp was structured as a three-step curriculum—basic, advanced, and expert—by day so participating corporations could put it to work immediately.
Kim Hyun-jung, head of Meta Korea's small and midsize business group, said, "We planned this boot camp to provide practical insights and solutions as corporations preparing to enter one of the world's key markets, the United States, look for concrete ways to execute," adding, "Meta will continue to be a key partner that helps domestic corporations grow their businesses efficiently in global markets."