LG Electronics said on the 25th it will hold a special exhibition at the luxury department store Printemps in New York where visitors can view art content on organic light-emitting diode (OLED) TVs.
LG Electronics was invited as a partner to the anniversary exhibition, which runs through Apr. 27 (local time) to mark the first anniversary of Printemps' opening, and is holding this exhibition. LG Electronics will showcase works by four artists on the theme of "flowers" through OLED TVs. The exhibition uses the "LG OLED G5 Evo" and the world's first transparent, wireless TV, "LG Signature OLED T."
The exhibition is being held at the flagship store of the French retail brand Printemps, located on Wall Street in New York. It is operated as a complex cultural space that hosts not only shopping but also concerts, parties and premieres. A representative of LG Electronics noted, "Being invited as a special exhibition partner for the first anniversary is meaningful in that the overwhelming picture quality and sophisticated design of LG OLED TVs have been recognized," adding, "It is also meaningful as a landmark that attracts finance professionals from Wall Street and visitors from around the world."
Alongside the exhibition, LG Electronics is also running a special section for LG Gallery Plus, an art content service for LG TVs. By accessing LG Gallery Plus through LG Electronics' smart TV platform webOS, viewers can watch 30 digital artworks by the artists participating in this special exhibition for free. In Oct. last year, LG Electronics also showcased the "LG StanbyME 2" at an exhibition at Printemps themed "Art and Circularity."
Gwak Do-young, head of North America at LG Electronics (executive vice president), said, "The collaborative exhibition at Printemps, which is drawing attention as a premium space in New York, is the result of recognition for the picture quality and design competitiveness of LG OLED TVs," adding, "We will continue art marketing based on the overwhelming picture quality of LG OLED TVs that vividly render artworks."