A laptop screen displays the website of Millions Management, one of several agencies that manage and promote OnlyFans adult content creators. /Courtesy of Reuters Yonhap News

Leonid Radvinsky, the owner of the adult-content platform OnlyFans, has died at 43 after a battle with cancer.

On the 23rd (local time), according to the Associated Press and Reuters, OnlyFans said Radvinsky "passed away peacefully after a long battle with cancer."

A Ukrainian American, Radvinsky was known as a reclusive executive who avoided public exposure. He began businesses related to adult sites as a teenager and, in 2018, jumped fully into the platform business by acquiring OnlyFans' parent company, Fenix International.

OnlyFans is a platform where users post photos and videos and earn revenue through paid subscribers, and it grew rapidly after Radvinsky's acquisition by doubling down on an adult-content-focused strategy. It now has about 377 million users.

The platform has also drawn attention with participation by celebrities. In Korea, singer Park Jae-beom opened an account in 2024, sparking controversy, and German bobsledder Lisa Buckwitz and Australian tennis player Arina Rodionova have also been active on it.

OnlyFans' corporate value is estimated at about $3.5 billion (about 5.25 trillion won), and it was recently reported to have been considering selling a 60% equity stake to investment firm Architect Capital.

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