Garmin said on the 23rd it will take part in the 2026 Seoul International Sports & Leisure Industry Show (SPOEX 2026) to be held at Seoul COEX from the 26th to the 29th of this month.
SPOEX is the country's largest and one of Asia's three major professional exhibitions for the sports and leisure industry, featuring corporations across health and fitness, outdoor, healthcare, and sports nutrition. At this event with about 500 corporations participating, Garmin will showcase a data-driven, personalized training experience that spans not only race preparation but also everyday training.
Garmin plans to present an integrated training experience. At this exhibition, Garmin will run a total of four docent experience zones so visitors can understand the entire process from pre-workout preparation to performance and recovery through data. In the running and SkiErg zones, visitors can try treadmill running and aerobic and muscular endurance exercises based on skiing movements while wearing a Garmin watch. Participants can check key metrics measured during exercise in real time and see how the actual data is used.
In the strength training zone, visitors can perform guided strength movements and check various fitness data in real time, including real-time heart rate changes and rep counts. The real-time data is provided through Garmin's premium health and fitness data app Garmin Connect+.
In the Garmin Connect+ zone, visitors can try the new Nutrition Management feature introduced early this year. Using AI image recognition and a barcode scan function, visitors can easily check calories and nutrition information of foods photographed with a smartphone camera. Through Garmin Connect+ Active Intelligence, users receive in-depth insights by analyzing correlations among activity levels, nutrient intake, and sleep patterns. This allows users to manage exercise and nutrition in an integrated way on a single platform.
There will also be a free experience zone where visitors can try a Garmin watch through a rowing machine experience.
A variety of on-site events will also be held. Visitors who complete all docent tours and take part in a survey will receive a Garmin limited-edition reusable bag and an 8% discount coupon applicable to the Forerunner 970 running GPS smartwatch, Forerunner 570, Venu 4 wellness smartwatch, and Venu X1.
Nelson Chen, head of Garmin Korea, said, "Garmin goes beyond simple recording to guide users with data on why, when, and how to train, offering a unified training platform that suggests personalized training directions and enables sustainable performance gains," and added, "As a brand that accompanies everyday training, we hope more visitors directly experience Garmin's value through this exhibition."
Meanwhile, Garmin will also run a trade-in promotion at booths of diving partners. At the Pongdang.com (CA100) and Halcyon Korea (SNSI, CC300) booths in Hall C on the third floor of COEX, starting at 10 a.m., visitors can trade in their existing dive computers—regardless of brand—and purchase Garmin Descent series dive computers at discounted prices. Eligible products are the Descent G2, Descent X50i, Descent X30, Descent MK3 and MK3i, and the T2 transmitter.