TikTok and the Korea Baseball Organization (KBO) said on the 23rd they signed an official partnership for the 2026 season ahead of the start of the 2026 KBO League regular season.
The two sides this year will expand fan-participation content and KBO official content. Through fan-participation events, they will encourage the TikTok baseball community to showcase creativity, and the KBO will roll out various TikTok content with players and clubs.
As a fan-participation program, they will run a monthly "#KBOtiktokmoment" event, selecting four users each month who produce outstanding content with the hashtag and providing small prizes. During the All-Star Game period, they plan to hold a separate limited-time event to recognize outstanding content. Prizes include All-Star Game tickets.
They also plan to post the monthly "#KBOtiktok" series, planned and produced with a focus on fan engagement and the dugout. In addition to scenes capturing the vivid atmosphere in and around the ballpark and fans' passion, they will also present content featuring a variety of baseball stories. The fan-engagement content "KBO Live," which debuted last year, will also be simulcast on TikTok starting this year.
As TikTok supported the production of fan-participation content with the KBO over the past two years, content with the #kbo hashtag on TikTok rose 131% year over year, and views increased 155%. That is growth of more than double from a year earlier.
Jae Hoon Jung, head of operations at TikTok Korea, said, "The growth of KBO-related content last season shows the TikTok community's strong interest in baseball," adding, "Through this partnership, we hope fans will have even more opportunities to enjoy and share pro baseball in their own way, beyond simply watching."