Global music streaming platform Spotify said on the 23rd that it unveiled a global campaign, "SWIMSIDE," to mark BTS' comeback.
The event goes beyond simply listening to music and is designed so fans can directly experience BTS' new album and connect with one another. From Spotify's in-app experience to various offline events in major cities around the world, it offers multiple ways to enjoy BTS' music.
As part of that, Spotify introduced a BTS music quiz for Premium users worldwide. Inspired by the new album "ARIRANG" and BTS' 13-year journey, the quiz is structured to look back on BTS' musical footprints and share knowledge.
"Arirang" has become Spotify's most-streamed album in a single day in 2026 and set a record of more than 5 million pre-saves. It is among the albums with the most pre-saves in Spotify's history.
In Seoul, from the 27th to the 29th, an immersive fan experience event, "Spotify x BTS SWIMSIDE Cruise," will be held at Yeouido Hangang Park. Selected Spotify Premium users will board the cruise and experience a music-centered immersive environment that brings to life the world of the new album "Arirang."
Programs open to the general public will also be available. Visitors can use Spotify's SWIMSIDE Instagram filter to create their own playlist covers, or use Spotify's social listening feature, "Jam," to build playlists in real time with other users and share music.
Han Jun-hyeok, head of music at Spotify Korea, said, "Spotify continues to create diverse experiences so that artists and fans can be more deeply connected through music," adding, "This 'SWIMSIDE' campaign goes beyond streaming services, allowing fans to directly feel the essence of music on both online platforms and offline sites."