Samsung Electronics displayed the 2026 "Bespoke AI Steam" robot vacuum cleaner at the American Chamber of Commerce in Korea (AMCHAM) annual event held on the 20th at the Grand Hyatt Seoul hotel.
The "2026 AMCHAM board inauguration" was sponsored by Qualcomm Technologies Inc., and more than 800 attendees, including AMCHAM Chairman and CEO James Kim, member companies, and key corporations officials, were present.
At the event, a range of products for home appliances, mobile, and PCs equipped with Qualcomm "Dragonwing" were displayed under the theme "AI, closer to you (AI Closer to You)," and Samsung Electronics' "Bespoke AI Steam" robot vacuum was also exhibited.
In particular, Samsung Electronics disassembled and displayed the "Bespoke AI Steam" so attendees could see with their own eyes the Qualcomm processor and security chip that enable the model's powerful AI capabilities and security performance.
The 2026 "Bespoke AI Steam," released on Feb., is equipped with Qualcomm's next-generation industrial processor "Dragonwing" chip along with five sensors, including 3D dual obstacle sensors, a LiDAR sensor, and ultrasonic sensors, delivering excellent AI recognition and navigation performance.
The obstacle sensors operate efficiently by viewing objects through two cameras and calculating distance in the same way as the human eye. Based on 14 types of data collected from each sensor, it precisely distinguishes floor environments and automatically adjusts whether to use a mop and the suction power.
Notably, the new model uses an RGB (red, green, blue) camera sensor and infrared (IR) LEDs on the front to avoid or focus-clean not only colored liquids such as coffee and juice but also clear liquids like water.
It also analyzes images of the home and cleans efficiently based on an AI model built using image data of 1.7 million objects and environments.
The new model newly adopts Samsung Electronics' unrivaled security solutions "Knox Matrix" and "Knox Vault." Samsung Knox Matrix allows devices connected via SmartThings, such as smartphones and home appliances, to check each other's security status and detect and block threats. Samsung Knox Vault is a solution that stores sensitive personal information, such as passwords and authentication data, separately in a security chip for safe protection.
Based on its powerful Samsung Knox security solutions, Samsung Electronics obtained five domestic and overseas security certifications for the robot vacuum product. In Korea, it received the highest grade in the "Internet of Things (IoT) Security Certification" overseen by the Ministry of Science and ICT and the Korea Internet & Security Agency (KISA).
It also became the first robot vacuum to obtain the "privacy by design (PbD)" certification overseen by the Personal Information Protection Commission and KISA. In Korea, the Bespoke AI Steam is the only robot vacuum to have earned these two security certifications. In addition, it obtained certifications from global certification body UL Solutions, Germany's TÜV Nord, and Germany's Federal Office for Information Security (BSI). The company plans to continue enhancing product reliability by preparing for a new security certification to be introduced in the United States.
Kim Sang-pyo, president of Qualcomm Korea, said, "The 'Bespoke AI Steam,' completed with Qualcomm's Dragonwing chipset and Samsung Electronics' AI technology, is expanding its role as a 'home companion,'" and noted, "We will continue collaborating with Samsung Electronics for advances in robot vacuums."
Moon Jong-seung, executive vice president of the DA Division at Samsung Electronics, said, "With a powerful hardware chipset and AI features, we will introduce the 'Bespoke AI Steam' vacuum cleaner—supporting not only cleaning performance but also a range of conveniences and strong security—across regions worldwide going forward."