Domestic artificial intelligence (AI) services "adot" and "Papago" have entered the global Generative AI web and mobile user rankings "top 50."
Across the market, "ChatGPT" is maintaining a commanding lead at No. 1, while "Gemini" is quickly adding paid subscribers and giving chase.
On the 22nd, according to the recently released Next-Gen AI Consumer Apps Top 100 report by U.S. venture capital (VC) Andreessen Horowitz (a16z), SK Telecom's AI assistant "adot" ranked 39th in the web product institutional sector, making it the only domestic corporations service to place in the top 50.
In addition, Naver's "Papago" ranked 43rd in the mobile app institutional sector, and the camera app "Snow" also settled into the top 50 at 48th on mobile.
The rankings are based on January traffic data this year from market research firms Similarweb and Sensor Tower, tallying the AI services that consumers around the world actually use the most.
Because it reflects actual usage data such as unique visitors and active users, it is characterized by high volatility depending on the inflow of new services and market changes.
With global Generative AI service usage indicators shaped around U.S. and Chinese big tech, the entry of domestic services into the top 50 is seen as a meaningful achievement.
In particular, adot ranked 15th in the first half of 2025 and 35th in the second half, and now 39th, making the web institutional sector top 50 for three consecutive times.
However, the leaders' group remains firmly in the grip of global big tech.
OpenAI's "ChatGPT," which took the No. 1 spot in both web products and mobile apps, led "Gemini," the No. 2 in monthly web traffic, by 2.7 times, and by 2.5 times in terms of mobile active users, maintaining the gap.
ChatGPT's weekly active users have increased by about 500 million over the past year, now reaching around 900 million. That means more than 10% of the world's population uses the service every week.
Rivals are also in pursuit. As of January this year, the number of paid subscribers to "Gemini" and "Claude" increased by 258% and more than 200%, respectively, from a year earlier.
Google has expanded user inflow by pushing the image-generation model "Nano Banana" and the video-generation model "Veo 3," while Anthropic has targeted paid users with the developer tool "Claude Code."
By region, the AI ecosystem is also showing signs of fragmentation. In the West, "ChatGPT" and "Gemini" are mainstream, while China's market is formed by "DuoBao" and "Kimi," and Russia's by Yandex-based "Alice."
In AI adoption rate per capita, Singapore, the United Arab Emirates (UAE), and Hong Kong ranked at the top, with Korea in fourth place. The United States was 20th.
The report pointed to a key recent shift in the AI market: AI being integrated as a "feature" of existing services rather than as a standalone service.
OpenAI is reshaping the search experience around AI through the browser "Atlas," Perplexity through "Comet," and Google is deeply embedding AI features into its existing work tools such as "Workspace."
Andreessen Horowitz is a leading Silicon Valley VC that made early investments in Facebook, Airbnb, and GitHub, and it continues to publish reports related to the AI industry.