LG Electronics said on the 22nd it will unveil a cherry blossom–themed media facade on the exterior wall of the LG Electronics Flagship D5 on Dosan-daero in Gangnam-gu, Seoul, to mark spring.

LG Electronics marks spring by unveiling a cherry blossom–themed media façade on the exterior wall of its flagship D5 on Dosan-daero in Gangnam-gu, Seoul./Courtesy of LG Electronics

The media facade measures 20 meters wide and 28 meters high, featuring an extra-large cherry tree in video content that conveys the warm atmosphere of spring.

The media facade will run through the 30th of next month, with operating hours from 6 p.m. to 10 p.m. daily.

LG Electronics also plans to hold a nighttime lighting performance and a zone to experience the latest technologies during the operating period.

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