TikTok said on the 20th it will run a global in‑app campaign to mark BTS' fifth full-length album "Arirang (ARIRANG)" comeback.
Running from today through on the 3rd of next month, the campaign was prepared so that users worldwide can celebrate BTS' new album release on TikTok through a variety of content.
Users can complete missions to obtain a limited Arirang profile frame or collect a digital sticker set. They can use the acquired stickers to decorate within the TikTok app so each person can celebrate BTS' comeback in their own way.
A BTS‑exclusive editing effect made for the title track "Swim (SWIM)" is also available. Including the official track list and preview feature for the new album and information related to "BTS Comeback Live: Arirang," which is set to be released on Netflix, users can check various activity information and content related to this album.
BTS currently has more than 74.4 million followers on TikTok, and posts on TikTok with the #BTS hashtag have surpassed 104 million to date. The cumulative number of likes on the content has exceeded 1.7 billion.
Yu Kyung-chul, head of artist and label partnerships for Asia at TikTok, said, "We hope this experience will allow people around the world to celebrate the comeback and connect even more closely with BTS' music through various content."