SOCAR said on the 19th it will expand its premium car-sharing service "Black Label" and begin full-scale operations.
Black Label is a premium service that improves vehicle condition and the user experience, providing washed and inspected vehicles, at least 80% fuel, and amenities such as bottled water, charging cables, and hand sanitizer. A pickup-and-delivery service and a dedicated customer center are also included.
According to SOCAR, a pilot operation showed that visits to hotels, condos, and resorts were 47% higher than with general car-sharing. The average lending time was more than twice as long, and corporate card payments were tallied at about three times higher.
SOCAR will expand the number of models from the current three to eight and more than triple the fleet to operate 100 vehicles as the service scales up. Models added include the G80, BMW New X3, and Mercedes-Benz E-Class.
Black Label is available in Seoul and the greater metropolitan area for lending of six hours or longer, and the service area will be expanded in phases.
Ahn Dong-hwa, head of SOCAR's car-sharing division, said, "Black Label is a service aimed at improving the user experience across the entire journey," adding, "We will continue to expand the service."