Adobe said on the 18th that it signed a strategic partnership with NVIDIA and will pursue cooperation on artificial intelligence (AI)-based content creation and marketing workflows.
The two companies plan to co-develop the next-generation "Adobe Firefly" model for use across creative and marketing. The model will be built on NVIDIA's computing technologies and libraries.
Adobe plans to use NVIDIA CUDA-X, NVIDIA NeMo, NVIDIA Cosmos models, and an agent toolkit to enhance content generation and workflow capabilities.
The two companies will also collaborate on developing agentic creative and marketing workflows to speed up content production and campaign operations.
Adobe also plans to build a Cloud-Native 3D Digital Twin solution based on the Omniverse library. This will support 3D content creation and automation usable in marketing and commerce environments.
Adobe will also apply NVIDIA AI technologies to key products such as Adobe Acrobat, Photoshop, Premiere Pro, and Frame.io to improve performance and features.
Adobe CEO Shantanu Narayen said, "We will expand creative and marketing workflows through AI-based technologies," adding, "Through cooperation between the two companies, we will continue to advance the related capabilities."
NVIDIA CEO Jensen Huang said, "Through cooperation between the two companies, we will expand AI-based content creation and customer experiences."