Samsung Electronics said on the 15th that it has maintained its leadership in audio-visual by ranking No. 1 in the global soundbar market for the 12th straight year.
According to market research firm Futuresource, Samsung Electronics held a 21.5% share by value and a 19.7% share by volume in the 2025 global soundbar market, keeping the top spot it has held since 2014.
Samsung Electronics' soundbars feature surround sound that boosts immersion and convenient connectivity. In particular, when used with Samsung Electronics' TVs, which have ranked No. 1 globally for 20 consecutive years, they deliver a differentiated viewing experience.
The "Q-Symphony" feature, which uses Samsung Electronics' TV speakers and sound devices simultaneously to create rich audio, has also drawn praise from consumers.
U.K. IT review outlet AVForums called Samsung Electronics' premium soundbar "HW-Q990F" "another excellent soundbar for both music and movies."
U.S. IT review outlet TechAeris also introduced the "HW-Q990F" by saying, "If you're looking for the best soundbar to pair with an excellent Samsung TV, this is it."
Lee Heon, vice president of Samsung Electronics' Visual Display Business, said, "Through next-generation sound devices that combine immersive audio, space-fitting design, and artificial intelligence (AI) features, we will deliver the best sound experience in any space."
Samsung Electronics plans to expand audio experiences tailored to living spaces and listening environments through a range of new products, including the "HW-Q990H," the successor to the premium soundbar "HW-Q990F," and the Wi-Fi speaker "Music Studio 7·5."