An LG Uplus employee introduces the Starbucks Star Rewards benefit for new customers./Courtesy of LG Uplus

LG Uplus said on the 12th that it has prepared special membership benefits for new and long-term customers to welcome spring. It will give Starbucks Star Rewards to new customers and invitations to Hwadam Forest to long-term customers.

First, among LG Uplus mobile customers, those who are signing up for the LG Uplus membership for the first time will receive eight Stars, Starbucks' signature reward. They will be granted on the 15th of next month only to customers who, after newly joining the membership, apply for the welcome gift on the in-app event page.

Existing customers can also receive up to three Stars per day for five days starting on the 16th. For existing customers, during the March U+2+ period, the Stars will be given on a first-come, first-served basis at 11 a.m. through the LG Uplus integrated app U+one, and the Stars granted must be registered in the Starbucks app within the validity period to be used.

LG Uplus will also hold the "Hwadam Forest customer invitation day" for long-term customers on the 13th of next month. For the Hwadam Forest customer invitation day, Hwadam Forest will be reserved exclusively for LG Uplus customers. Hwadam Forest, located in Gwangju, Gyeonggi Province, is a leading ecological arboretum in Korea and enjoys such high popularity in spring that admission tickets are hard to secure. The event is part of a strategy focused on outdoor activities and cultural benefits, and the company plans to offer a variety of benefits again this year.

Anyone who has used LG Uplus for five years or more and has a membership tier of VIP or higher can participate in the Hwadam Forest customer invitation day. Entries can be made through the U+2+ menu until the 27th, and winners will be announced on the 2nd of next month.

New partners have also been added to the existing benefits available to all customers. Detailed benefits include ◇ on the 10th, Banolim Pizza (large size Rise, 7,000 won discount) ◇ on the 12th, Baekmidang (up to 40% off on four strawberry season menu items) ◇ on the 16th, MilkT (50,000 won in Naver Pay + elementary, middle, and high school study strategy book).

Popular headline benefits also continue. ▲ on the 10th, Gong cha (50% off with purchases of 10,000 won or more) ▲ on the 10th, Baemin Club (two-month free pass) ▲ on the 12th, CGV set (popcorn M + drink M, etc.) ▲ on the 16th, Baskin-Robbins (Family size, up to 9,000 won off) ▲ on the 17th, Baemin X Isaac Toast (up to 8,000 won off) ▲ on the 19th, KakaoPage (up to 5,000 cash giveaway) ▲ on the 26th, Paris Baguette (up to 6,000 won off) are available on a first-come, first-served basis at 11 a.m. on U+2+ Day, the same as before.

Meanwhile, LG Uplus is also running the "U+2+ benefits notice" promotion for the March new school term. Any LG Uplus customer can select the desired U+2+ benefit in the integrated app U+one by the 27th. Among participants, prizes will be given by drawing, including ▲ Baemin gift certificates worth 100,000 won (three people) ▲ Banolim Pizza potato pizza set (50 people) ▲ Paris Baguette morning set for you (200 people) ▲ Gong cha mini pearl strawberry milk tea (400 people).

Jang Jun-young, head of the marketing group at LG Uplus (executive director), said, "The LG Uplus membership is composed of benefits that are practically helpful in daily life based on customer experience," and added, "We will continue to expand the membership experience so that not only existing customers but also new subscribers and long-term customers who have been with us for a long time can enjoy LG Uplus' unique value."

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