LINE PLUS said on the 12th that it launched the AI agent infrastructure platform "ActEngine AI" and will begin in earnest its push into the business-to-business (B2B) AI market.
ActEngine AI aims to be an execution-oriented AI agent infrastructure that goes beyond simple chatbots or AI adoption focused on expense efficiency to contribute to corporations' revenue growth through real task execution and performance improvement. As AI-based restructuring of work accelerates across industries, the company said it plans to serve as an "AI transformation partner" that drives corporations' customer service (CS) and sales innovation.
ActEngine AI dashboard screen. It provides at a glance analytics such as AI agent creation and management, as well as agent performance and usage patterns.
LINE PLUS said ActEngine AI's CS-specialized agent is an execution-oriented AI agent infrastructure platform that goes beyond a simple Q&A-focused chatbot to actually execute business processes, learn from the results, and continuously improve performance. Corporations can build and operate AI agents with just a few clicks in an integrated operations portal, and automate end-to-end customer support tasks from consultations to complaint handling and issue resolution.
ActEngine AI's sales-specialized agent features as its key differentiator a "proactive proposal function (Outbound Action)" that goes beyond simple customer relationship management (CRM) message automation to allow AI to analyze real-time data and autonomously decide and execute "whom to approach, when, and with what strategy." The company said it comprehensively analyzes multidimensional data such as customer order patterns, visit cycles, and discount sensitivity to generate and send customer-specific promotions, and is designed to naturally connect through to ad execution and promotion settings. By covering even the small-business segment that existing sales organizations have struggled to manage with a "1:1 sales AI," it said it supports both the expansion of the platform's revenue opportunities and the growth of onboarded merchants.
The company said ActEngine AI also provides a service that, based on LINE's accumulated know-how in handling large-scale traffic and its global-level security infrastructure, refines the vast CS and sales data held by corporations into a form friendly to AI learning (LLM friendly) and builds an optimal data pipeline. Through this, corporations can quickly adopt high-performance AI agents without complex technical preparation and maximize business efficiency.
ActEngine AI has been applied to LINE MAN Wongnai, Thailand's largest on-demand (delivery and mobility, etc.) platform with more than 700,000 onboarded merchants (partners) in Thailand. The CS-specialized AI agent, officially launched in Jan., automatically handled about 360,000 onboarded merchant inquiries annually. In the LINE MAN Wongnai onboarded merchant portal, the AI agent cut per-case handling time by more than 60% compared with professional human agents and improved accuracy by 16%.
LINE MAN Wongnai CEO Yod Chinsupakul said, "LINE MAN Wongnai has continuously strengthened its platform competitiveness through investment in technology. ActEngine AI will serve as an opportunity to advance both CS operations for onboarded partners and sales on an AI- and data-driven basis," adding, "Through AI agents, we will help LINE MAN Wongnai onboarded partners continue more efficient and stable growth."
LINE PLUS will accelerate business expansion into a global B2B AI platform with ActEngine AI at the forefront. It is also preparing voice-based AI agents that can be applied to real CS and sales environments, beyond text-based agents.
Shin Hyun-jun, head of B2B AI business at LINE PLUS, said, "ActEngine AI is an AI solution that aggregates LINE's accumulated technological capabilities and know-how to help corporations achieve tangible growth," adding, "Based on the verified results from the Thai delivery platform, we plan to expand into various industries, including finance and retail, and establish ourselves in Asia and global markets as a core 'AI business partner' that drives not just operational efficiency but also revenue growth."