Roblox announced a new creator support program on the 11th to back high-quality game development.
Roblox plans to expand development of "Novel Games" that are differentiated from existing experiences in genre, gameplay, and visuals, and to broaden its reach among users ages 18 and older.
According to Roblox, as of Jan. 31, 45% of daily active users (DAU) had completed age verification, and 27% of them were ages 18 and older. In particular, users ages 18–34 in the United States recorded a 50% growth rate—more than twice as fast as users under 18—and their contribution to revenue was also more than 40% higher.
Accordingly, Roblox plans to support high-quality game production across popular genres such as role-playing games (RPG), strategy, and shooting, and to expand its adult user base.
The new program will be run with tailored support aligned to development stages. "Roblox Incubator" is an intensive, six-month track for experienced developers that provides mentoring and marketing support. "Roblox Jumpstart" offers ongoing support to help new or existing creators adapt to the platform and take on new game development.
Vlad Loktev, chief of the Roblox creator ecosystem, said, "We will strengthen support for creators to expand into a platform that spans all age groups."
Roblox said it is supporting the creation of high-spec immersive environments through technologies such as Scalable Lightweight Interactive Model (SLIM), texture streaming, and server authority.