LG Electronics is seeking to link its artificial intelligence (AI) video analysis and security solution with Naver Map. LG Electronics is working with Naver subsidiary Naver Cloud to expand the scope of its AI solution. The strategy is to broaden the AI solution business from existing business-to-business (B2B) to the public sector and small business owners.
According to the industry on the 9th, LG Electronics Mellerikat has integrated Naver Cloud infrastructure into Edge Vision Analytics (EVA), an AI-based intelligent safety CCTV and security solution platform. The partnership aims to offer EVA as software as a service (SaaS). Based on this, LG Electronics plans to combine EVA with Naver Map to expand service areas, such as monitoring disaster situations like wildfires and floods in real time or building store safety management systems.
Mellerikat is a brand run by the AI Solutions unit under the chief strategy officer (CSO) of LG Electronics. It was established in 2024 to supply to external parties AI solutions developed by LG Electronics that have been introduced into internal business sites to verify usability. EVA is a solution that can turn existing installed general cameras into "intelligent" ones. AI can describe the situations captured in the video in natural language, and users can set "detection scenarios" in a conversational format. On the 11th, it also won back-to-back contracts to supply EVA to the Future Technology Center of Pohang University of Science and Technology POSTECH, Kocom headquarters, and Golden Seoul Hotel.
LG Electronics Mellerikat is exploring expanding into the public sector by combining EVA with Naver Map. It plans to build a system that uses Naver Map infrastructure to monitor nationwide wildfires and floods in real time with EVA. The aim is to build a disaster monitoring service targeting local governments and the National Fire Agency. An official at LG Electronics Mellerikat said, "We plan to establish a disaster management solution that protects the golden time by linking emergencies detected by EVA with the precise location information of Naver Map."
LG Electronics Mellerikat is also reviewing a service that links EVA with Naver Place. Place is a service connected to Naver Map that allows users to search business site information such as location, business hours, menus, and reviews. The strategy of LG Electronics is to expand the business by providing a real-time accident detection system to stores run by small business owners. It also plans to work with insurers to offer products with lower premium rates based on this.
Naver built a map service to enable small business owners to conduct sales activities through portal searches, securing the country's largest collection of points of interest (POI). If EVA operates on Naver infrastructure, the service range can expand from the existing B2B to the public sector and small business owners. A Naver Cloud official said, "We are discussing business expansion with LG Electronics, but the specific method of linking Naver Map and EVA has not yet been decided."