LG Electronics captured the No. 1 spot in last year's organic light-emitting diode (OLED) TV market with a 49.7% share by shipments.
According to market research firm Omdia on the 4th, LG Electronics held the top OLED TV market share for 13 consecutive years through last year. Analysts said the company maintained its leadership in the premium TV market by posting a share close to a majority last year as well.
LG Electronics performed especially well in the European OLED TV market, logging a 50.5% share by shipments. Of about 3.14 million OLED TVs shipped in Europe last year, it supplied roughly 1.59 million units. That was up 5.9% from the previous year. In April last year, LG Electronics also surpassed cumulative OLED TV sales of 10 million units in Europe.
Last year's European OLED TV shipments rose 12.6% from the previous year (2.8 million units), showing a rapidly growing market. Shipments in 2023 fell 16.9% year over year due to the war in Ukraine, but demand has been recovering for premium TVs since 2024, leading to a rebound. In response, LG Electronics is strengthening its competitiveness by overhauling its webOS smart TV platform to suit the European market.
Total global TV shipments last year were about 208.58 million units, down about 1% from the previous year. However, OLED TV shipments were 6.47 million units, up 6%. Beyond Europe, LG Electronics recorded OLED TV market shares of 50.1% in North America and 62.3% in Asia and Oceania, including Korea.