About 90% of sales organizations at major corporations worldwide are already using artificial intelligence (AI) agents or plan to adopt them within two years. Most executives leading sales organizations recognized AI agents as a key element for achieving business goals.
Salesforce, Inc. stated accordingly on the 4th in its "Global Sales Trends Report." The report comprehensively presents survey results on the status and use of AI agent adoption, changes in revenue strategies, and technology and data environments from 4,050 key sales professionals across 22 countries, including Korea.
According to the report, sales professionals said they are "feeling tangible results from AI across core tasks such as improving data accuracy, setting sales plans, sourcing prospects, and managing pipelines." High-performing sales organizations were 1.7 times more likely than other organizations to use AI agents for prospecting.
This trend was also observed in the Korean market. Among domestic sales professionals using AI agents, 86% said related investments are an essential element for achieving business goals. Of respondents using agentic AI, 85% said "AI increases the likelihood of achieving sales goals."
The areas where domestic sales organizations most heavily use AI agents were "opportunity management" and "order fulfillment and management," followed by "product usage tracking."
However, the report noted that the spread of AI agents did not immediately translate into maximizing performance. Only one-third of the sales teams surveyed were operating dispersed sales tools and data in a single integrated environment, while the remaining organizations were found to be using an average of eight separate solutions in parallel.
These technology silos had a direct impact on AI outcomes. Among sales leaders using AI, 51% said "technology fragmentation has delayed or limited AI adoption," and 46% of sales representatives using agents said "data quality issues negatively affected sales performance."
Among sales teams not using all-in-one platforms, 84% said they plan to integrate their technology environments and data to maximize AI agent performance.
Park Se-jin, head of Salesforce, Inc. Korea, said, "This report suggests that an 'agentic enterprise' model, in which people and AI agents coexist and collaborate organically, is no longer optional but essential."