X (formerly Twitter), the social media (SNS) service led by Tesla CEO Elon Musk, said on the 3rd (local time) it will stop paying revenue to users who post AI-generated videos related to war without citing the source.
The move aims to prevent situations in which views of fake war videos generated by AI surge and mislead the truth or cause confusion as U.S. and Israeli strikes on Iran continue.
Nikita Beer, X's chief product officer, said in an X post that "when posting AI-generated videos dealing with armed conflict, users who do not disclose that they were made with AI will be removed from the ad revenue-sharing program for 90 days," and noted that "repeat violations will result in permanent expulsion from the program."
X's ad revenue-sharing program pays users a portion of ad revenue when their posts gain popularity. The program was introduced to encourage the creation of engaging content on X, but it has also drawn criticism for incentivizing mass production of sensational content designed to drive clicks. It has also been flagged for having lax content moderation standards and being available only to X paid subscribers.
Beer said, "In situations like war, people must be able to access truthful on-the-ground information," adding, "But with today's AI technology, it is too easy to create content that can mislead people," explaining the rationale for the policy.
X plans to identify potentially misleading war-related AI posts through AI tools and Community Notes, its crowdsourced fact-checking system.
However, the new policy applies only to war-related videos and the like, and does not apply to political or economic misinformation. Since acquiring X, CEO Musk has largely removed or relaxed mechanisms to verify or sanction misinformation.