POSCO DX said on the 4th it will reinvent itself as an "artificial intelligence (AI) native corporations," based on its artificial intelligence transformation (AX) and digital transformation (DX) capabilities tailored to industrial worksites. To that end, it plans to develop its own AI agents applicable to office work and manufacturing sites and to build robot-based physical AI.
POSCO DX is attending the Smart Factory + Automation World, held at Seoul COEX from the 4th to the 6th this month, to present AX and DX initiatives. The exhibition space consists of three themed zones: "POSCO DX overview," which introduces the company's vision and safety platform; "AI workforce," which showcases AI-driven work innovation; and "intelligent factory," where visitors can experience AX and DX technologies for industrial sites.
In the "AI workforce" zone, the company presents a future work environment where AI agents work alongside people across offices and manufacturing sites to solve problems. In the "intelligent factory" zone, it is exhibiting "robot automation," which supports the entire process of adopting industrial robots, and "physical AI" technology, which accelerates equipment autonomy through simulation in virtual environments.
In practice, POSCO DX is introducing an "AI workforce" in which AI agents collaborate with people to streamline tasks. As part of this, it developed and is operating Agentee, its in-house "AI workforce" platform that integrates lifecycle management from AI agent creation to operation, evaluation, and redeployment.
To this end, in Dec. it created an "AI workforce task force (TF)" and established an organizational framework dedicated to consulting for AX transition and to developing and operating AI agents.
Physical AI, which fuses AI and robots, is also spreading to manufacturing sites. A POSCO DX official said, "The goal is to introduce industrial robots to high-risk, high-intensity sites and to automatically control physical equipment and robots at industrial worksites through AI," adding, "To that end, we are implementing automated operations by applying shape-recognition AI and precision position control technologies to physical equipment such as cranes, port cargo handlers, and raw material yard reclaimers."
It also built a development system that develops optimal AI models in virtual environments that mirror industrial sites, runs simulations, and carries out on-site commissioning remotely.
Chang In-hwa, chairman of POSCO Group, said on the 6th of last month at the first employee communication event of the year, "Going forward, we must shift to a goal-oriented AX strategy, such as intelligent autonomous manufacturing (Process), top-tier work execution capabilities (Work), and new value creation (Value)."