Vigloo, a short drama platform operated by Spoonlabs, said on the 3rd that it launched Vigloo Studio, which provides settlement and viewership performance data to partner producers (CPs).
Vigloo Studio is a dashboard that integrates data viewing and AI-based automated performance analysis, including per-title performance grading, automated episode performance diagnostics, and a three-month post-launch trend analysis report. With this, producers can clearly understand results and use them to design the next project plan and expansion strategy.
A Vigloo official said, "In the content platform industry, this is the first time a single system has disclosed to CPs the settlement structure—such as short drama revenue composition, deductions, and settlement amounts—and performance data, including viewer counts, episode-by-episode churn rates, and country-by-country viewing shares."
AI performance prediction models and genre- and country-level comparative analysis features will also be added within the year. The company also plans to introduce a top 5 benchmark comparison based on partner short drama rankings and an in-depth viewing pattern analysis feature to help producers conduct objective performance diagnostics.
With the launch of Vigloo Studio, Vigloo aims to formalize a data-sharing collaboration structure between the platform and producers and to strengthen production partnerships that value transparency and data-driven decision-making.
Choi Hyuk-jae, CEO of Spoonlabs, said, "Vigloo Studio is a tool that, by resolving the information asymmetry between platforms and producers, allows creators to understand their performance through AI analysis and design their next strategy," adding, "The ultimate goal is to establish a data-driven production environment."