LG Uplus said on the 1st that it will unveil its future vision for "humanizing every connection," a people-centered AI that connects through technology, at MWC, which opens on the 2nd in Barcelona, Spain (local time).
LG유플러스가 스페인 바르셀로나에서 2일(현지시각) 개막하는 'MWC'에서 기술로 연결되는 '사람 중심 AI'(Humanizing Every Connection)의 미래 비전을 공개한다고 1일 밝혔다.
The exhibition hall is organized into four stages aligned with LG Uplus' AI strategy unveiled last year, 4A (Assured, Adaptive, Accompanied, Altruistic Intelligence). Visitors can sequentially experience a security solution that provides reassurance to customers, a voice-based AI service that understands intent and context, future technologies developed with LG Group affiliates and partners, and a bright world envisioned by people-centered AI.
The core of this year's showcase is voice-based AI services. Among various AI services, LG Uplus is advancing AI centered on "voice," the area where a telecommunications operator can excel. Through this year's exhibition, LG Uplus will show how voice-centered consolidation expands from mere recording to understanding, from understanding to prediction, and from prediction to action.
The flagship service is ixi-O pro, an evolved model of the AI agent ixi-O. ixi-O pro goes beyond a passive assistant to proactively suggest what customers need. LG Uplus plans to show through on-site video demonstrations how various personas—women in their 20s, working moms, and corporate executives—use ixi-O pro to resolve everyday hassles. In particular, ixi-O pro expands into "physical AI" combined with robots, presenting a future in which it understands conversational context without separate commands and moves autonomously in real-life spaces.
LG Uplus is focusing on "security," the foundation of building stable services as AI advances rapidly. At this year's MWC, the company will showcase the present and future of technologies such as homomorphic encryption, U+SASE, and Alphakey, centered on ixi-Guardian 2.0, LG Uplus' security brand.
Homomorphic encryption, developed in collaboration with Cryptolab, enables computation on encrypted data and keeps data encrypted throughout storage, transmission, and use. LG Uplus plans to apply this technology to services such as the AI agent service ixi-O and AICC, strengthening security so that even if hackers steal data, they cannot access encrypted personal information.
Networks (NW), the core of a telecommunications operator, are also being advanced through AI. Leveraging AI agents and Digital Twin technology, LG Uplus is introducing an Autonomous NW solution in which AI independently analyzes, judges, and takes action on fault response, quality optimization, and facility management without human intervention.
LG Uplus will also unveil a Sovereign AI Full-Stack solution developed to accelerate the expansion of the industrial ecosystem through global technology cooperation. Developed in collaboration with LG AI Research and FuriosaAI, the company said the solution's strength is that AI can be introduced immediately into operations with only power and network consolidation, without complex infrastructure buildout.
The finale of the exhibition is a hyper-personalized media art piece that embodies how AI contributes to industry and society. Created in collaboration with Universal Everything, a world-renowned media art studio, the work analyzes visitors' voices and viewing data in real time and projects matching natural landscapes onto a large media wall. This symbolically expresses LG Uplus' philosophy that AI is not just a calculation tool but a warm medium that understands and resonates with the human inner world.
Jang Jun-young, head of the marketing group at LG Uplus (executive director), said, "MWC26 will be a venue to prove to the world how the 'people-centered AI' that LG Uplus pursues makes customers' daily lives safer and more convenient," adding, "By combining a differentiated voice-based experience, robust security, and autonomous network operations technology, we will leap forward as an AI company that delivers value beyond telecommunications."