LG Uplus said on the 1st it will unveil its future vision for "humanizing every consolidation," where technology connects people, at MWC, which opens on the 2nd in Barcelona, Spain (local time).
LG유플러스가 스페인 바르셀로나에서 2일(현지시각) 개막하는 'MWC'에서 기술로 연결되는 '사람 중심 AI'(Humanizing Every Connection)의 미래 비전을 공개한다고 1일 밝혔다.
The exhibition hall is organized in four stages in line with LG Uplus' AI strategy unveiled last year, 4A (Assured, Adaptive, Accompanied, Altruistic Intelligence). Visitors can sequentially experience security solutions that provide reassurance to customers, voice-based AI services that understand intent and context, future technologies with LG Group companies and partners, and a bright world drawn by people-centered AI.
The core of this year's exhibition is voice-based AI services. Among various AI services, LG Uplus is advancing AI services with a focus on "voice," the area where a telecommunications operator can do best. Through this year's exhibition, LG Uplus will show how voice-centered consolidation expands from mere recording to understanding, from understanding to prediction, and from prediction to action.
The flagship service is ixi-O pro, an evolved model of the AI agent "ixi-O." ixi-O pro is an active agent that goes beyond a passive assistant to proactively propose what customers need. LG Uplus plans to show through on-site video demonstrations how various personas—women in their 20s, working moms, and corporations executives—solve everyday hassles with ixi-O pro. In particular, ixi-O pro expands into "physical AI" combined with robots, presenting a future in which it understands conversational context and moves autonomously in real-life spaces without separate commands.
LG Uplus is focusing on "security," the foundation of building stable services as AI advances rapidly. At this year's MWC, the company will showcase the present and future of technologies such as homomorphic encryption, U+SASE, and Alphakey around ixi-Guardian 2.0, LG Uplus' security brand.
Homomorphic encryption, developed in collaboration with Cryptolab, is a technology that enables computation in an encrypted state, with the strength of keeping the entire process of data storage, transmission, and use encrypted. LG Uplus plans to apply this technology to services such as the AI agent service ixi-O and AICC to strengthen security so that even if hackers steal data, they cannot access encrypted personal information.
Networks (NW), fundamental to telecommunications operators, are also being advanced through AI. Leveraging AI agents and Digital Twin technology, LG Uplus will introduce an Autonomous NW solution in which AI independently analyzes, decides, and acts on network fault response, quality optimization, and facility management without human intervention.
LG Uplus will also unveil a Sovereign AI Full-Stack solution developed to accelerate the expansion of the industrial ecosystem through global technology cooperation. The company said this solution, developed in collaboration with LG AI Research Institute and FuriosaAI, has the strength of enabling immediate AI adoption in the field with only power and network consolidation, without complex infrastructure build-out.
The finale of the exhibition is a hyper-personalized media art piece that embodies the direction of AI contributing to industry and society. Created in collaboration with the world-renowned media art studio Universal Everything, the work analyzes visitors' voices and viewing data in real time and projects matching natural landscapes onto a large media wall. This symbolically represents LG Uplus' philosophy that AI is not just a calculation tool but a warm medium that understands and empathizes with the human inner self.
Jang Jun-young, head of the marketing group (executive director) at LG Uplus, said, "MWC26 will be a venue to prove to the world how the 'people-centered AI' pursued by LG Uplus makes customers' daily lives safer and more convenient," adding, "By combining differentiated voice-based experiences, robust security, and autonomous operation network technology, we will leap forward as an AI company that delivers value beyond telecommunications."