SK Telecom said on the 27th that it will showcase its "full-stack AI" competitiveness—spanning artificial intelligence (AI) infrastructure, models, and services—at MWC26, the world's largest mobile communications exhibition, which opens on the 2nd (local time) in Barcelona, Spain. The theme of this exhibition is "AI for infinite possibilities," creating boundless opportunities and potential with SK Telecom's AI.
SK Telecom's exhibition hall is located at the center of Hall 3 in Fira Gran Via, the MWC26 venue. Across zones for △AI infrastructure (AI data center), network AI, marketing AI △AI models △AI services and the AI ecosystem, it will display 27 items in total. It will also introduce collaborations with several domestic and international partners. The exhibition hall measures about 992㎡ (about 300 pyeong).
Hall 3 of Fira Gran Via, where the exhibition hall is located, is the core exhibition space most visited by MWC attendees. The hall is considered the fiercest battleground at MWC, where leading global corporations gather to showcase advanced future technologies and services. SK Telecom will compete there with new technologies alongside Samsung Electronics, Intel, MS, Deutsche Telekom, and Qualcomm.
SK Telecom will present "the endlessly expanding new opportunities and possibilities created by AI" through five large transparent LED "Infinite Portals" (total area 84㎡) suspended above the exhibition hall.
The exhibition hall will also feature distinctive symbolic installations placed throughout to draw visitors' attention, including △a 6-meter-tall antenna-shaped "communication tower" that broadcasts visuals symbolizing "communications" via 18 LEDs installed on pillars and overhead, and △an "AI data center server room" that introduces AI DC solutions with 11 LEDs inside a space modeled after a modular AI data center.
Visitor participation events are also planned. Participating visitors can drive RC (remote control) forklifts to move components symbolizing AI infrastructure, models, and services, stacking them to understand the concept of "full-stack AI" in a fun way. Many hands-on items will also be available. In particular, SK Telecom's ultra-large AI model "A.X K1 (adot x K1)," with 519B (51.9 billion) parameters, which advanced to phase two of the government's independent AI foundation model project in Jan., will deliver on-site demonstrations to light up the exhibition hall.
Kwon Young-sang, SK Telecom's Comm support chief, said, "Opportunities and possibilities created by AI are no longer completed by a specific technology but when the entire process is organically interconnected," adding, "Through our MWC26 exhibition, we will show how SK Telecom's 'full-stack AI' can expand its value in the global market."