SK Telecom said on the 27th that at MWC26, the world's largest mobile communications trade show opening on the 2nd local time in Barcelona, Spain, it will showcase its competitiveness in "full-stack AI," spanning AI infrastructure, models, and services. The theme of the exhibition is "AI for infinite possibilities, created by SK Telecom."
The SK Telecom exhibition booth is located at the center of Hall 3 in Fira Gran Via, the MWC26 venue. It will showcase a total of 27 items across zones including AI infrastructure (AI data centers), network AI, marketing AI, AI models, AI services, and the AI ecosystem. It will also present collaborations with several domestic and international partners. The booth measures about 992 square meters (about 300 pyeong).
Hall 3 of Fira Gran Via, where the booth is located, is the core exhibition space most visited by MWC attendees. The hall is considered the fiercest battleground at MWC, where leading global corporations gather to showcase cutting-edge future technologies and services. SK Telecom will compete there with new technologies from Samsung Electronics, Intel, MS, Deutsche Telekom, and Qualcomm.
SK Telecom will depict "the limitless expansion of new opportunities and possibilities created by AI" through five large transparent LED panels called the "Infinite Portal" suspended above the booth, with a combined area of 84 square meters.
The booth will also feature distinctive symbolic installations placed throughout, including a 6-meter-tall antenna-shaped "communication tower" that symbolizes "communications" by broadcasting visuals via 18 LEDs installed on pillars and the upper structure, and an "AI data center server room" that introduces AI DC solutions with 11 LEDs inside a space modeled after a modular AI data center, to draw visitors' attention.
Visitor participation events are also planned. Participants can drive an RC (remote control) forklift to move components symbolizing AI infrastructure, models, and services, stacking them to grasp the concept of "full-stack AI" in a fun way. Many hands-on items will also be available. In particular, SK Telecom said the ultra-large AI model "A.X K1 (adot X K1)," with 519B (51.9 billion) parameters that advanced to phase two of the government's independent AI foundation model project in January, will be demonstrated live to light up the booth.
Kwon Young-sang, head of SK Telecom's Comm Support Office, said, "The opportunities and possibilities created by AI are now completed not by a specific technology but when the entire process meshes organically," adding, "Through our MWC26 exhibition, we will show how SK Telecom's 'full-stack AI' can expand its value in the global market."