Samsung Electronics said on the 1st that at MWC, the world's largest mobile telecommunications exhibition opening on the 2nd in Barcelona, Spain (local time), it will showcase the "Galaxy AI" experience that extends beyond mobile across the Galaxy ecosystem and AI-based network innovation technologies.
Samsung Electronics prepared a 1,745㎡ (528-pyeong) exhibition booth at the Fira Gran Via venue where MWC is being held and will run an experience zone centered on the latest "Galaxy S26 series."
Visitors can experience enhanced privacy protection with the "privacy display," the first on a mobile phone to restrict screen visibility from the side. Visitors can also shoot vivid photos and videos even in low light with the improved "Nightography" feature of the Galaxy S26 Ultra model. In addition, it will present "Photo Assist," which edits content by entering natural language prompts, and "Creative Studio," which changes images into various styles.
Samsung Electronics will also introduce the Galaxy AI experience that recognizes the user's situation and context to suggest necessary information and support tasks.
It provides "Now Nudge," which suggests information in real time according to the situation, "Now Brief," which briefs information and tasks tailored to an individual's daily schedule, and "Circle to Search," which explores information by drawing a circle on the screen. It also allows users to select from various AI agents—including Bixby, Gemini, and Perplexity—and invoke them via the side button or voice commands.
Centering on the Galaxy S26 series, Samsung Electronics will also present an ecosystem experience in which the Galaxy AI experience works organically across various devices such as the "Galaxy Buds4 series," "Galaxy Book6 series," "Galaxy Tab S11," and "Galaxy Watch8 series."
The Galaxy Buds4 series enhances the AI voice call experience, and the Pro model uses a bezel-less woofer to boost bass performance. On the Galaxy Book6 series, it supports a seamless phone–PC experience through Windows connection, multi control, peripheral device connection, and shared storage features. It also unveiled personalized health insights based on Samsung Health linked with the Galaxy Watch8 series.
Samsung Electronics will also showcase new mobile experiences based on next-generation form factors through "Galaxy XR" and "Galaxy Z Tri-Fold." Visitors can explore the direction of future mobile technologies created by new form factors—such as XR experiences combined with Multimodal AI—through on-site hands-on sessions.
Along with this, it will introduce a long-term vision for privacy, security, sustainability, and responsible technology development through "Galaxy Foundation." It will continue to strengthen the mobile environment that protects user data based on the security technology of Samsung Knox and hardware-based protection technologies.
Samsung Electronics is expanding its agentic AI strategy beyond consumer devices into the AI infrastructure domain. Through the "AI-driven factory," it will present a next-generation manufacturing environment that understands the production site in real time and autonomously optimizes processes.
It also plans to introduce a connected care vision through synergy with Xealth and to strengthen personalized, continuous health management capabilities by integrating health data across the Galaxy ecosystem.
In addition, it will set up a separate exhibition space for business-to-business (B2B) customers such as global mobile carriers to introduce AI-optimized virtualized network and next-generation solutions supplied to the global market and to present a vision for a fully automated network.
It will showcase the "Samsung Cognitified Network Operation Suite" solution, which automates the entire process of network planning, installation, operation, and optimization based on AI, along with various AI agents and use scenarios that operate autonomously through their own decision-making.
It will also present "Network in a Server," which integrates multiple network functions into a single server. Through this, the company said it will help corporations build and operate 5G private networks more efficiently and adopt AI services that require real-time responsiveness.
It will also exhibit high-performance new network chipsets, a lineup of high-performance, compact, low-power base stations, and end-to-end virtualized network solutions developed in collaboration with partners.
Roh Tae-Moon, president and head of Samsung Electronics, said, "MWC is a place where we can show both the present and the future direction of Galaxy AI," adding, "We will continue to expand the possibilities of mobile technology by keeping the user experience at the center of every innovation—from the Galaxy S26 series to new form factors such as Galaxy XR and Galaxy Z Tri-Fold."