Samsung Electronics said on the 1st it will showcase "Galaxy AI" experiences that extend beyond mobile to the broader Galaxy ecosystem, along with AI-based network innovation technologies, at MWC, the world's largest mobile communications trade show opening on the 2nd in Barcelona, Spain (local time).
Samsung Electronics will operate an experience space centered on the latest "Galaxy S26 series" at its 1,745-square-meter (528-pyeong) exhibition booth at the Fira Gran Via venue, where MWC is being held.
Visitors can experience enhanced privacy features through the "privacy display," the first on a mobile phone to restrict the screen viewable from the side. Visitors can also capture vivid photos and videos even in low light using the Galaxy S26 Ultra model's improved "nightography" feature. In addition, it will introduce "Photo Assist," which edits content based on natural-language prompts, and "Creative Studio," which transforms images into various styles.
Samsung Electronics will also introduce Galaxy AI experiences that recognize a user's situation and context to suggest needed information and assist with tasks.
It will offer "Now Nudge," which suggests information in real time based on circumstances; "Now Brief," which briefs information and tasks aligned with an individual's daily schedule; and "Circle to Search," which lets users draw a circle on the screen to explore information. Users can also choose from various AI agents—Bixby, Gemini, and Perplexity—and invoke them via the side button or voice commands.
Centering on the Galaxy S26 series, Samsung Electronics will present an ecosystem experience in which Galaxy AI works organically across various devices, including the "Galaxy Buds4 series," "Galaxy Book6 series," "Galaxy Tab S11," and "Galaxy Watch8 series."
The Galaxy Buds4 series enhances the AI voice call experience, and the Pro model boosts bass performance with a bezel-less woofer. The Galaxy Book6 series supports phone–PC integration experiences through Windows consolidation, Multi Control, peripheral consolidation, and shared storage features. It also unveiled personalized health insights based on Samsung Health linked with the Galaxy Watch8 series.
Samsung Electronics will also showcase new mobile experiences based on next-generation form factors through "Galaxy XR" and "Galaxy Z Tri-Fold." Visitors can explore the future direction of mobile technologies enabled by new form factors—such as XR experiences combined with Multimodal AI—through hands-on demos at the venue.
Alongside this, through the "Galaxy Foundation," it will present a long-term vision for privacy, security, sustainability, and responsible technology development. It will continue to strengthen the mobile environment that protects user data, based on the security technology of Samsung Knox and hardware-based protection technologies.
Samsung Electronics is expanding its agentic AI strategy beyond consumer devices into AI infrastructure. Through the "AI-driven factory," it will introduce a next-generation manufacturing environment that understands production sites in real time and autonomously optimizes processes.
It will also present a connected care vision through synergy with Xealth and plans to strengthen personalized, continuous health management capabilities by integrating health data across the Galaxy ecosystem.
In addition, for business-to-business (B2B) customers such as global mobile carriers, it will set up a separate exhibition space to introduce AI-optimized virtualized networks and next-generation solutions supplied to global markets and present a vision for fully automated networks.
It will showcase the "Samsung Cognitifive Network Operation Suite" solution, which automates the entire process of network planning, installation, operation, and optimization based on AI, along with various AI agents and use cases that operate autonomously through their own decision-making.
It will also present "Network in a Server," which integrates multiple network functions into a single server. The company said this will help corporations build and operate 5G private networks more efficiently and adopt AI services that require real-time responsiveness.
It will also exhibit a high-performance new network chipset, a lineup of high-performance, compact, low-power base stations, and end-to-end virtualized network solutions developed in collaboration with partners.
Roh Tae-Moon, president and CEO of Samsung Electronics, said, "MWC is a stage where we can show both the present and the future direction of Galaxy AI," adding, "With the Galaxy S26 series, as well as new form factors including Galaxy XR and Galaxy Z Tri-Fold, we will continue to expand the possibilities of mobile technology with user experience at the center of every innovation."