With Meta CEO Mark Zuckerberg spotted at Prada's fashion show, speculation is growing that the launch of "Prada smart glasses" may be imminent.
Zuckerberg and his wife, Priscilla Chan, attended Prada's fall-winter 2026 fashion show in Milan, Italy, on the 26th. They sat alongside Prada CEO Andrea Guerra and Lorenzo Bertelli, heir to the Prada family and chief marketing officer (CMO).
As their photos spread across major social media (SNS), leading foreign media reported that expectations are rising for the two companies' collaboration in the artificial intelligence (AI)-based smart glasses institutional sector. U.S. business outlet CNBC reported last summer that Facebook parent Meta was developing several products, including Prada smart glasses.
Bertelli, the CMO, also noted in November that Prada was in talks with EssilorLuxottica regarding the development of Meta smart glasses under its own brand.
EssilorLuxottica, known for the "Ray-Ban" brand, holds a licensing agreement to develop Prada-branded eyewear through 2030.
Meta is currently selling smart glasses made in collaboration with Ray-Ban and recently paused overseas expansion to respond to surging demand in the United States. EssilorLuxottica recently said more than 7 million units of Meta smart glasses were sold last year.