TikTok said on the 26th that it will host Korea's first head-to-head competition among live agencies, "Agency Championship with Kakao Friends," in partnership with Kakao Friends. The event will run from Mar. 2 to 15.
The Agency Championship is designed for live creators, agencies, and viewers to participate together. Participating creators accumulate points based on broadcast time and Dia (virtual gift items), and compete with creators from the same agency. The results are then combined to calculate each agency's overall score, and after preliminaries and a final, the winning agency is selected.
The event will be operated across five leagues by agency size: Diamond, Gold, Silver, Bronze, and Rising Star. Goals and rewards tailored to activity scale will be provided so agencies and creators at various stages can participate.
During the event, the "like" icon on participating creators' live broadcasts will appear as "Apeach," a Kakao Friends character. An Apeach filter challenge will also run to encourage short-form content creation and strengthen links between live and short-form. Kakao Friends merchandise will be provided to creators and agencies through a drawing.
Winning agencies in each league will receive a Kakao Friends special merchandise package, promotion coupons, and creator recruitment cards. Winning agencies in the Diamond, Gold, Silver, and Bronze leagues will also be given large outdoor advertising exposure around Seoul's Samseong Station in April.
TikTok Live is currently available in 150 countries and supports real-time communication among global users through features such as subtitle translation. TikTok said it plans to expand the live content ecosystem through collaborations across various industries.