SK Telecom, KT and LG Uplus, the three major telecom companies, said on the 26th that they will take preorders for Samsung Electronics' flagship smartphone, the Galaxy S26 series, from the 27th of this month to the 5th of next month. Through Samsung Electronics' "Double Storage Benefit," customers who preorder the 512GB model can buy it at the price of the 256GB model. Preorder customers can start activating on Mar. 6, and after the early activation date, purchase and activation are available without a reservation.
Prices for the Galaxy S26 Ultra are 1,797,400 won (256GB), 2,050,400 won (512GB) and 2,545,400 won (1TB). The Galaxy S26 Plus is set at 1,452,000 won (256GB) and 1,705,000 won (512GB), and the Galaxy S26 is 1,254,000 won (256GB) and 1,507,000 won (512GB). The colors are cobalt violet, black, white and sky blue.
◇ SKT offers marathon and concert experiences; first 3,000 online mall buyers get an extra 150,000 won
SK Telecom will hold the "SKT S26 Market packed with fresh seasonal perks" event, drawing 300 early activation customers to receive tickets to Chuncheon Marathon 2026 and Pokémon Run 2026 in Seoul. For performance events, 50 people (two tickets each) will be selected by lottery to receive tickets to the Seoul Jazz Festival 2026. A total of 100 people will receive vouchers worth 200,000 won for meals at Chef Park Hyo-nam's "CONGDU50" and Michelin one-star Chef Choi Yu-gang's "Kojacha" restaurants.
Customers who purchase through SK Telecom's online mall, T Direct Shop, will receive up to 150,000 won in additional compensation for returning their used phones, limited to the first 3,000 people. If you buy a Galaxy S26 using OK Cashbag via the T Moa Coupon, you will be reimbursed in OK Cashbag points for the amount used, up to 100,000 won. T Moa Coupon is a service that discounts device payments using various partner points, including OK Cashbag. The event is for the first 500 customers who preorder and activate through T Direct Shop.
There are also credit card cashback benefits. Customers who preorder with Samsung Card will receive up to 100,000 won in cash back for the first 500 buyers. In addition, T Direct Shop will offer benefits to preorder activation customers such as a 30,000 won T Gift Card (choice of Olive Young, Kurly or Asung Daiso Co.), a 30,000 won T Direct Shop coupon for adding the KakaoTalk channel, a 50,000 won coupon for the Korea Heritage Agency (KHA)'s online traditional culture theme shop (K-Heritage Store) for 2,000 winners, and a 50,000 won discount on the Galaxy Watch 8 series for 400 winners.
For Galaxy S26 Ultra buyers, the "New Galaxy AI Subscription Club with T-Naneun Phone Swap" benefit is also available. This program supports switching to a new Samsung Electronics model if you return your Galaxy S26 Ultra after two years of use. If preorder customers sign up for the program by March, the monthly 5,000 won fee for a total of 24 months (120,000 won) will be fully waived. When you switch devices after two years and return your existing device, you will also receive an additional 200,000 OK Cashbag points.
◇ KT offers the Ultra 1TB model at the 512GB price for customers on plans 69,000 won and up per month
KT's official online mall, KT.com, will exclusively launch the "Galaxy S26 Ultra 1TB" model. It will run a limited-quantity "Capacity UP" event for customers subscribed to plans with a monthly fee of 69,000 won or more, offering the 1TB model at the 512GB price. In addition, KT.com's exclusive discount benefit provides an extra 7% off the monthly fee on 5G plans (up to 218,000 won).
By Apr. 30, customers who choose the "Samsung Choice" plan can get the Galaxy Buds3 Pro (white); those who choose "Device Choice" can get Shokz's open-ear earphones "OpenDot One" and Garmin's running smartwatch "Forerunner 165"; and those who choose "Appliance Subscription Choice" can get a "Samsung 32-inch Moving Style" or a "55-inch UHD TV" at a 100% discounted price. Customers who sign up for internet and TV at the same time can receive a large TV up to 75 inches.
For 3,000 existing "Dotcom Mania" customers who previously subscribed through KT.com, the company will sequentially provide a 50,000 won mobile phone discount coupon, a 30,000 won Google Play voucher and a 30,000 won KT.com accessory coupon. Both customers who refer acquaintances and those who are referred will each receive a "Naver Pay 10,000 won voucher."
Families who purchase two or more Samsung phones, including the Galaxy S26 series, will receive movie tickets (four per person) on a first-come, first-served basis, and premium appliances such as Geneva speakers and Nespresso machines will be given away through a drawing. Customers who complete preorder activation will receive a 10,000 won bill discount when using Google Play with KT payment and up to an additional 200,000 won discount.
For "Y-Dumb," a benefit exclusively for those age 34 and under, a total of 500 customers who purchase a Galaxy S26 series phone and enter the event will be selected to receive a 100,000 won Musinsa voucher, a 30,000 won Olive Young voucher and random Starbucks goods.
KT is introducing a new swap program, "245 Phone Change." The "New Galaxy AI Subscription Club with 245 Phone Change" is a service that allows customers to receive up to 50% back when they return their used phone upon purchasing a new one after two years, and it is expected to provide optimal benefits for customers using the Galaxy S series.
◇ LG Uplus offers up to 50% of the launch price when returning the device after three years
LG Uplus highlighted AI services linked with Google and a device compensation program with the longest term.
LG Uplus will offer benefits such as the "Google One Pack," which lets customers use Google's AI service Gemini 3 and storage up to 2TB when they preorder, and the "New Galaxy AI Subscription Club with Compensation Pass," which compensates up to 50% of the launch price at the time of subscription when customers return their devices after use, regardless of the secondhand market price.
Google One Pack is a plan from LG Uplus that allows customers to use "Google AI Pro" (29,000 won per month) at a low price. In addition to using Gemini 3 and 2TB of storage, customers can access Google's core AI features and models, including Nano Banana Pro (a specialized image generation model), Flow & Whisk (video production tools), Deep Research (enables professional-level report writing) and NotebookLM (research and learning tools). The Google One Pack consists of 5G Signature (130,000 won per month), 5G Premier Super (115,000 won per month) and 5G Premier Plus (105,000 won per month). Among these, customers subscribed to 5G Signature or 5G Premier Super can use Google AI Pro by paying only an additional 4,000 won per month. If customers choose the 4,000 won discount coupon among LG Uplus membership's VIP-Cok options, they can use it for free.
Customers subscribed to the mobile-only plans Nugget69 (69,000 won per month), Nugget65 (65,000 won per month) and Nugget59 (59,000 won per month) can also receive the same Google One Pack benefits. Subscribing to Nugget69 or Nugget65 allows free use of Google AI Pro.
The New Galaxy AI Subscription Club with Compensation Pass service compensates up to 50% of the launch price at the time of subscription, regardless of the secondhand market price, when customers return their used devices after a subscription period set to two or three years. The company noted, "Among telecom companies, LG Uplus is the only one that allows a three-year subscription period."
Various promotions are also being held at the official online store. Customers who preorder online will receive a coupon (up to 200,000 won) that can be used when purchasing and activating the Galaxy S26 series. After preordering, customers who pay with Samsung Card can also receive up to 24 months of interest-free installments and a cashback benefit (100,000 won). Customers who return their used phones and purchase the Galaxy S26 series will receive up to an additional 200,000 won on top of the existing compensation value.