Samsung Electronics said on the 24th (local time) that it won a total of 77 awards, including two golds, at Germany's international design competition, the iF Design Award 2026.
Launched in 1953 by International Forum in Germany, the iF Design Award comprehensively evaluates design differentiation and impact across nine institutional sectors: product, packaging, communication and concept, interior, architecture, service design, user experience (UX), and user interface (UI).
Samsung Electronics received two gold awards for Music Studio 5 and the sustainable home appliance consumables advanced concept. In particular, Samsung Electronics received a total of 77 awards across all fields, being recognized for outstanding design in 39 products, 14 UX, five communication, 16 concept, and three service design.
Music Studio 5, which won gold, is an objet-style Wi-Fi speaker inspired by spheres and dots. The speaker looks like an objet in daily settings but delivers sound through micro-perforations applied to the front. It was recognized for excellence with audio functionality and an interior design that blends naturally with its surroundings.
Samsung Electronics also won gold for the sustainable home appliance consumables advanced concept. The concept precisely reprocesses waste left over from manufacturing home appliances for use as consumable materials, and applies different colors by consumable post-processing method to make them easier to identify.
Beyond the gold winners, Samsung Electronics won in various institutional sectors. Galaxy S25 Edge, which achieved an ultra-slim, ultra-light design with the thinnest 5.8 mm thickness and 163 g weight among Galaxy S series models, and The Freestyle+, which provides an optimal near-rectangular screen for the best viewing experience even when projected onto diverse surfaces such as three-sided corners and curved curtains, won in the product institutional sector.
Mauro Porcini, chief design officer (CDO) at Samsung Electronics, said, "Design is about creating experiences that seep into people's emotions and daily lives beyond products or customer experiences," adding, "Going forward, we will always proceed with a focus on people, and will further enhance and continuously expand more immersive customer experiences."