LG Uplus said on the 23rd it will unveil "ixi-O Pro," the future version of its artificial intelligence (AI) calling app "ixi-O," at Mobile World Congress (MWC) 26, the world's largest mobile exhibition. The company plans to implement "people-centered AI" that extends the service from simply recording calls to becoming a communications partner that understands the user, providing convenience based on customer assurance.
LG Uplus will unveil "ixi-O Pro," a future AI assistant service, at MWC26 in Barcelona, Spain, on Mar. 2. ixi-O Pro is a next-generation AI call agent that comprehensively understands users' calls, texts, calendars, and other everyday data, and proactively suggests information suited to the situation. While the existing ixi-O's AI assistant responded to customer requests, ixi-O Pro, the future version of ixi-O, focuses on grasping the context and relationships in conversations to guide users to the information they need.
For example, even if the user does not specifically summon ixi-O, it first organizes and informs them of schedules or to-dos mentioned in previous calls, and checks in real time what might be of interest during a call and shares it. This helps users communicate more smoothly with others.
At MWC26, ixi-O's future of expanding without restrictions on place or device will also be depicted. It plans to showcase its evolution into a voice-based super agent that extends beyond smartphones to the home, office, vehicles, and robots, connecting with customers anywhere.
LG Uplus will disclose not only ixi-O's future but also a collaboration framework to advance "assurance," the foundation of people-centered AI. The real-time telecom–finance voice phishing response collaboration with KB Kookmin Bank links ixi-O's AI voice phishing detection technology with KB Kookmin Bank's abnormal transaction monitoring system to block suspected phishing signals detected at the telecom stage before financial transactions.
ixi-O detects in real time suspicious voice phishing patterns, malicious app installations, and access to risky URLs, and shares that information with KB Kookmin Bank. KB Kookmin Bank integrates it with its own monitoring system to track abnormal transactions and, when necessary, implements preemptive customer protection measures such as suspending payments from accounts. Through this collaboration framework, it is expected to go beyond simply detecting risks and sending alerts to actually preventing damage.
Through this MWC26 exhibition, LG Uplus plans to inform the global market that ixi-O is evolving into a hyper-personalized AI assistant that understands and protects customers' daily lives. With human-centered AI technology, it aims to deliver both convenience and safety and present a direction for future AI services.
Choi Yun-ho, head of the AI Business Group (executive director) at LG Uplus, said, "ixi-O is evolving not into an AI that simply processes customers' call data, but into a hyper-personalized AI assistant that understands the customer's context and offers help first," adding, "Through the new features showcased at MWC26 and collaboration cases with the financial sector, we will set a new standard that allows customers to use AI services with confidence."