Samsung Electronics said on the 23rd it will roll out a newly enhanced "New Galaxy AI Subscription Club" for Galaxy smartphone customers. Service sign-ups will be available to customers who purchase the newly unveiled unlocked Galaxy S series models.
Launched in Jan. last year, the "New Galaxy AI Subscription Club" offered benefits such as: △ up to 50% residual value guaranteed when returning the device in use △ "Samsung Care Plus Smartphone Damage+" △ discounts on mobile accessories. Customers could receive compensation if they returned the device within two months including the subscription end month. One in five customers who bought a flagship unlocked model signed up for the service, which drew a strong response.
The upgraded subscription club added a three-year option to the enrollment periods, which previously operated in two forms: returning after one year with 50% of the Samsung.com list price guaranteed, and returning after two years with 40% guaranteed. Samsung Electronics will provide the "Samsung Care Plus Smartphone Loss and Damage" product for 36 months to customers who choose the three-year option. In addition, customers who return after three years will be guaranteed a 25% residual value of the Samsung.com list price. The one-year and two-year options provide "Samsung Care Plus Smartphone Damage" only.
"Samsung Care Plus Smartphone Loss and Damage" offers benefits during the subscription, including △ loss compensation △ damage compensation △ free repair service △ battery replacement service △ on-site repair service. Loss compensation is available once per year with a 25% copay, while damage compensation is unlimited with a 25% copay. The monthly subscription fee for the "New Galaxy AI Subscription Club" one-year and two-year options, available with the new Galaxy S series, is 6,900 won, and 8,900 won for the three-year option.
Samsung Electronics said it is working to reduce users' burden not only in cases of smartphone damage but also when unexpected harm occurs. The company will additionally provide compensation benefits to all customers who sign up for the "New Galaxy AI Subscription Club" one-, two-, or three-year options: △ up to 3 million won for losses from cyber financial crimes such as phishing, smishing, hacking, and pharming △ up to 500,000 won for losses from internet person-to-person transactions or shopping mall fraud. Cyber financial crime compensation has no copay, while compensation for internet person-to-person or shopping mall fraud applies as the copay the greater of 20% of the loss amount or 100,000 won.
Device returns are also convenient. After using the device during the contract period, subscribers can return devices with everyday scratches, except for those with △ power not working △ exterior damage △ account not deleted.
In addition, during the subscription period, customers can use the "Samsung Care Plus exclusive counter," which provides priority A/S intake and service at Samsung Electronics Service centers with no limit on the number of visits. If customers continue to use the device after the subscription ends without returning it but want to keep "Samsung Care Plus" benefits, they can maintain them for up to four years. After the subscription ends, "Samsung Care Plus" fees are charged separately.
To mark the first anniversary of the "New Galaxy AI Subscription Club," Samsung Electronics also prepared re-enrollment benefits for existing subscribers. Customers who bought the "Galaxy S25 series," enrolled in the one-year "New Galaxy AI Subscription Club," then purchase a new Galaxy smartphone and re-enroll in the subscription service will have their initial three months of subscription fees covered. Additionally, the "Samsung Fire & Marine Insurance 365 Travel Insurance" will be provided for one year. The benefits apply to customers who have fully paid monthly subscription fees and are offered regardless of whether they return the device.
Vice President Jeong Hojin, head of Korea operations at Samsung Electronics, said, "The revamped 'New Galaxy AI Subscription Club' has expanded choices and coverage so we can offer more benefits to customers," adding, "We will continue to advance the overall subscription service in line with changing smartphone usage environments and customer needs."