CJ OliveNetworks said on the 19th that it is accelerating the expansion of its MarTech (marketing technology) business centered on the commerce industry by supporting the adoption of digital marketing solutions at the e-commerce platform 11Street.
CJ OliveNetworks said it applied the marketing automation customer relationship management (CRM) solution Braze to 11Street's web and mobile app.
With this solution in place, 11Street can deliver optimized messages to individuals based on customers' shopping histories and usage patterns. This reduces customer fatigue from random message blasts and enables more sophisticated communication, such as providing information based on customer-specific interests and the platform use environment.
In addition, even without specialized data knowledge, users can check campaign performance in real time through a dashboard, enabling not only the identification of areas for improvement but also the establishment of effective marketing strategies. It also supports proactive campaign operations that predict customer responses by applying data-driven results and Braze's predictive artificial intelligence (AI) model.
Recently in the commerce market, as customer preferences and behavior change quickly, the importance of personalized marketing and automated operating systems that consider the entire journey of platform users is growing.
Aligning with this trend, CJ OliveNetworks is focusing on leveraging its MarTech capabilities to deliver consistent personalized experiences at each customer touchpoint across commerce platforms. This adoption at 11Street is meaningful as a case that broadened the application scope of MarTech solutions in the commerce industry and strengthened execution.
Nam Seung-woo, head of AX Solutions at CJ OliveNetworks, said, "By introducing the solution to 11Street, we have established an environment where we can analyze user data in real time and manage personalized communications," adding, "We will continue to advance industry-specific MarTech solutions and strengthen competitiveness."