NC AI said on the 9th that it signed a memorandum of understanding (MOU) with Communication & Culture to cooperate on content production using artificial intelligence technology in the fashion industry and on improving work efficiency.
The agreement was pursued to verify the effectiveness of AI-based content production in response to fast-changing trends in the fashion market and to establish a technological model applicable to real business settings. The two sides plan to jointly validate the potential use of AI across the entire process, from creating marketing content to analyzing performance.
Communication & Culture is a corporations operating a fashion and lifestyle D2C business, with cumulative sales of more than 150 billion won. Based on data from about 600,000 cumulative members, it runs the AI marketing agent "LeadUp" and is pushing data-driven marketing automation.
Under the agreement, the two sides will carry out tasks including: ▲ discovering case studies of AI-based marketing and business content production ▲ jointly verifying the quality, efficiency, and practical applicability of AI-powered content. Through this, they will focus on reducing inefficiencies in existing marketing processes and increasing the speed of content production and operational efficiency.
NC AI has industry-specific AI technology applicable to manufacturing, logistics, and content fields, and its strategy is to provide customized solutions that reflect industry-specific data and workflows rather than general-purpose models. This collaboration will apply "Barco ArtFashion," an image generation and design support service specialized for the fashion industry.
The two sides will use Barco ArtFashion's high-resolution image generation and virtual model compositing features to produce product photo spreads and marketing content, and will establish AI usage guidelines suitable for commerce environments. Through this, they will validate a process that allows fashion sellers to create content without hiring models or studios.
Lim Su-jin, NC AI's CBO, said, "We have applied AI based on actual tasks in industry settings," and added, "Through this collaboration, we will continue to build use cases for AI in the fashion marketing space."
Maeng Seo-hyeon, CEO of Communication & Culture, said, "Our goal is to increase the efficiency of brand operations through AI and create an environment where key personnel can focus more on strategic tasks."