Naver said on the 9th that Kurly N Mart, operated by Kurly, will begin a "same-day delivery (midnight dawn delivery)" service allowing customers who order between 11 p.m. the previous day and 3 p.m. the same day to receive their items before midnight that day. It also expanded its "dawn delivery" service, which allows customers to receive items before 8 a.m. the next day if they order by 11 p.m.
Kurly N Mart plans to first run same-day delivery in the Seoul and Gyeonggi greater metro area, then expand its delivery zones. Naver said that with delivery services expanding from "dawn delivery" to "same-day delivery," pressure around order cutoff times is expected to ease and grocery shopping use to become more active. The same-day delivery service applies equally to both Kurly N Mart and Kurly.
Kurly N Mart, launched in September last year, has seen its average monthly transaction amount increase by more than 50% month over month since launch. In January this year, the transaction amount grew more than sevenfold compared with September last year, the early launch period. In particular, January transaction amounts for fresh foods such as produce (vegetables, greens, etc.) and livestock products (beef, pork, etc.) rose 82% and 74%, respectively, from September last year. Ultra-fresh items such as eggs, milk and tofu had high repurchase rates. In the top-selling lineup, which initially centered on meal kits and ready-to-eat items at launch, a broader mix now includes categories where freshness and quality are critical, such as agriculture, fisheries and livestock, five months after launch.
Transaction amounts for FMCG (fast-moving consumer goods) categories such as toilet paper, detergent, and toothbrushes and toothpaste also increased more than fivefold compared with September.
Regular customers are also increasing. The share of repeat users at Kurly N Mart is 60%, about double compared with October last year. There was a synergy effect with the membership service.
In fact, more than 90% of Kurly N Mart users are Naver Plus Membership users, and the number of in-store uses of 10 times or more over five months is 70 times that of non-members. Kurly N Mart's share of transaction amount through the Naver Plus Store app is also 80%.